Total 352 job vacancies by AccorHotel

• Develop and execute integrated marketing plans for both Mercure Sydney and Ibis Sydney World Square.
• Manage and optimize digital marketing campaigns, including social media, email marketing, SEO, and PPC.
• Create compelling content for various channels, including websites, social media, newsletters, and promotional materials.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
• Collaborate with the sales teams to develop and promote special offers, packages, and events.
• Establish and maintain relationships with external partners, such as advertising agencies, media outlets, and influencers.
• Organise and participate in promotional events and activities to increase brand visibility and engagement.
• Track and report on the performance of marketing initiatives, providing insights and recommendations for future campaigns.
• Stay informed about the latest industry trends and best practices in marketing and hospitality.

Reporting to the Food & Beverage Services Manager, you will be responsible for leading, mentoring and motivating your team, ensuring they deliver professional, efficient and friendly service to our guests. You will be assisting the Food & Beverage operations team with the day-to-day operations in the restaurant and conferencing/events.

Your duties and responsibilities include but are not limited to:

• Supervise Food and Beverage outlet operations
• Communicate and delegate tasks to the team
• Ensure compliance of brand standards
• Manage guest queries in a timely and efficient manner
• Represent needs of the team
• Assist Food and Beverage management with achieving financial targets
• Assist Food and Beverage management with training and development of team members
• Comply with Hotel security, fire regulations and all health and safety legislation

We are looking for a passionate Food & Beverage Attendant who thinks outside the box and wants the opportunity to make our Food & Beverage outlets the heart & soul of our Hotel.

In this role you will:

• Be the ‘face’ of our restaurant, Osteria Roma
• Welcome both in-house and external guests
• Provide consistent and high-quality service
• Be an active promoter of Osteria Roma and assist in implementing ways to drive revenue within our food and beverage outlets
• Run breakfast, lunch and dinner service, including conferencing and events as required
• Bring flair and passion each and every day
• Be given the opportunity to have your say and bring new ideas to the team
• Maintain standards of hygiene for food handling and presentation
• Promote a safe workplace by recognising hazards and promoting general WHS practices

Welcome to the adventure of a lifetime at the sensational Hotel Morris Sydney by Handwritten collection. 

Accor, a world-leading hospitality group is managing this beautiful boutique hotel and will be one of Australia’s first Handwritten Collection hotels. The new global portfolio of bespoke Handwritten Collection hotels is distinctively unique, design-led properties with strong local relevance. Each property is different and showcases the personality, warmth, and passions of the independent hoteliers who look after them. 

Hotel Morris | Pitt Street, Haymarket

Housed in a striking Italian Renaissance building with palatial Art Deco sentiments; Morris has found new life as an evocative bar and boutique 82-room hotel. The hotel will feature a chic ground-floor wine bar focusing on Australian and Italian wines. 

Are you ready to take the reins as an Assistant Manager and be a vital part of our extraordinary journey? Our doors swung wide open in June 2023, and since then, the reviews for Bar Morris and our charming hotel have been nothing short of amazing! 

Picture this: you, as the Assistant Manager, leading the charge in our unique, boutique-style haven. You're not just a cog in the wheel; you're a luminary like our beloved Morris themselves. 

All About the Role

As an Assistant Manager at Morris, you are in charge of the day to day operations of this beautiful boutique hotel inclusive of Front office and Food and Beverage. 

Reporting to the Guest Experience Manager, you will: 

• Oversee operations and maintain a highly visible presence in Front Office and guest contact areas (i.e. Lobby, Food & Beverage outlets and Housekeeping). 
• In the event of any medical emergencies with overnight team to assist/cover Night Audit. 
• Review arrival lists and anticipate guest needs. Maintain active liaison with Housekeeping, Guest Relations, Food and Beverage to ensure exceptional guest service.
• Meet and greet VIP guests and attend to special requests. Escort guests to rooms as directed.
• Maintain complete knowledge of all room types, hotel matrix and facilities
• Ensure optimum staffing levels in all areas of the hotel (utilising associates on site as necessary).
• Address and resolve major complaints. Communicate problems to management and advice steps taken to resolve. Including responses to guest feedback survey’s
• Manage any emergency situations, leading the staff, responding and conducting detailed Incident reports. All Duty Managers are Fire Wardens
• Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests. Keep up to date current on guest, restaurant and functions activities.
• Conduct training in Security and Fire Evacuation procedures with assistance from Chief Engineer. Ensure security procedures are in place for the area. Ensure security checks are conducted during each shift.
• Conduct shift briefings and ensure effective shift hand-overs. Maintain Duty Manager’s log book and liaising with department heads on various issues and complaints.
• Manage and assist Guest experience manager with publishing rosters and submitting payroll
• Manage and being accountable for controlling the Duty Manager float/Reception Float

In this role you will:

• Prepare, communicate and implement the annual Talent & Culture (T&C) strategy to support the achievement to business goals.
• Drive employee engagement initiatives to boost retention and performance, working collaboratively with the senior lead team to create and maintain a positive workplace culture.
• To manage the internal communications function within the hotel to support employee engagement with creativity and flair.
• In partnership with department heads, to assess staffing needs and optimize workforce planning.
• Recruit for senior positions in Hotel ensuring communication with Regional T&C to ensure national/international talent pools are utilised.
• Oversee the end to end talent acquisition process prioritising the candidate experience
• Develop, review and implement Talent & Culture Policies and procedures to support effective people management practices that comply with organisational and legislative requirements.
• Develop and maintain a stable working environment following the guidelines outlined in the Fair Work Australia Act, National Employment Standards and relevant Award or Agreement.
• Provide coaching and mentorship to the heads of department on matters regarding people management .
• Manage the employee relations functions, encompassing industrial relations, award interpretation, employment contracts, position descriptions, performance management, rewards management.
• Lead and mentor team members, offering guidance, support, and opportunities for professional growth.
• Conduct annual Training Needs Analysis (TNA) and use this to prepare a hotel training strategy outlining activities that meet Hotel and departmental operational needs within Accor guidelines.
• Prepare and communicate monthly Hotel training calendar ensuring that Accor Academy programs are promoted and allocated as necessary as per individual development plans.
• Actively support Accor’s Indigenous Employment and Engagement strategy.
• Supervise the ongoing implementation of the Management and Talent Performance Review System, recommend development strategies to improve the performance and potential of individual Talent.
• Manage the Rewards and recognition programs, ensuring that it is effectively promoted around the Hotel amongst team members and management as per the Accor guidelines. Promote our commitment to social responsibility and sustainability.

Brewery Bar + Kitchen forms part of our Hotel Precinct based at Sydney Olympic Park. Our Precinct is home to major sporting, music and entertainment events. 

We offer exceptional opportunities for career development across much-loved brands ranging from renowned five-star luxury hotels to economy lodgings.

Our Kitchen Stewards are required to:

• Be responsible for providing the highest level of attention to all aspects of cleanliness and sanitation throughout our Kitchens, including but not limited to cutlery, crockery and commercial equipment.
• Follow and adhere to all hygiene and WHS requirements

We are seeking a Casual Commis/Cook Chef to join the dynamic and professional team. Reporting directly to the the Brewery Venue Manager, you will be responsible for the support of the operation of the Brewery kitchen. 

If you enjoy variety in your day and are passionate about food preparation and presentation - then this is a role for you! 

Essential duties for the role include, but are not limited to the following:

• Prepare mis-en- place for all relevant menus
• Assist with ordering necessary food items accordingly to business needs and demands
• Comply with all WHS, food safety legislation
• Work with and coordinate with other chefs in the preparation and production of food as required
• Ensure strict stock rotation and minimum wastage
• Keep all working areas clean and tidy. Ensure all equipment is maintained, serviced and cleaned
• Report any maintenance, hygiene and hazard issues
• Awareness departmental targets and strive to achieve them as part of the team
• Assist other departments wherever necessary and maintain good work relationships

What we offer
Belong in a place where you can be yourself and love what you do. Join our hotel community and we will support you to realise your true potential. You will be part of a team where everyone’s contribution is valued. And we will empower you to bring ideas to elevate our services, creating personalised experiences for guests and team members. Help them to feel special, and we do the same for you.

• Undertaking general waiting duties including taking orders and serving guests. 
• Work cohesively as a team member.
• Familiarise yourself with VIP and regular guests to ensure their requests and needs are met.
• Liaise with customers and Chef/kitchen brigade to ensure service times are adhered to.
• Serve items with flair and professionalism. 
• Receipt of monies and cash up of service periods.
• Follow and implement all departmental procedures, standard operating procedures (SOPs) and checklists.
• Ensure revenue for the shift is accounted for with cash/charge summary being completed to balance daily activities.
• Demonstrate the “Passion for Excellence” through serving our guests with flair and professionalism, ensuring that their requests are quickly and efficiently achieved.
• Ensure all guests are provided with personalised service and that the “Essence of Pleasure” is achieved.
• Embody the art of French hospitality through a “can do” attitude.
• Ensure guest billing is completed accurately following Hotel standard operating procedures and that correct charges are posted.
• Assist with implementation and maintenance of Sofitel Brand Standards.
• Assist the Outlets Manager with the training and development of all ambassadors while also maintaining a detailed training log.
• Follow up on all guest comments, requests and complaints while informing the Supervisor and Assistant Manager of all such matters.

Benefits, Rewards, Motivations

• Industry benefits worldwide on accommodation, dining and lifestyle services.
• Access to daily discounted coffee and Ambassador dinning menu. 
• A unique training platform to enhance your skills and knowledge. 

• Undertaking general waiting duties including taking orders and serving guests. 
• Work cohesively as a team member.
• Ensure outlet is fully stocked at all times and mise en place is at appropriate levels.
• Serve items with flair and professionalism. 
• Receipt of monies and cash up of service periods.
• Follow and implement all departmental procedures, standard operating procedures (SOPs) and checklists.
• Demonstrate the “Passion for Excellence” through serving our guests with flair and professionalism, ensuring that their requests are quickly and efficiently achieved.
• Ensure all guests are provided with personalised service and that the “Essence of Pleasure” is achieved.
• Embody the art of French hospitality through a “can do” attitude.
• Perform tasks within a timely manner.
• Assist with implementation and maintenance of Sofitel Brand Standards.
• Assist the Outlets Manager with the training and development of all ambassadors while also maintaining a detailed training log.
• Follow up on all guest comments, requests and complaints while informing the Supervisor and Assistant Manager of all such matters.

Benefits, Rewards, Motivations

• Industry benefits worldwide on accommodation, dining and lifestyle services.
• Access to daily discounted coffee and Ambassador dinning menu. 
• A unique training platform to enhance your skills and knowledge. 

What we offer
Belong in a place where you can be yourself and love what you do. Join our hotel community and we will support you to realise your true potential. You will be part of a team where everyone’s contribution is valued. And we will empower you to bring ideas to elevate our services, creating personalised experiences for guests and team members. Help them to feel special, and we do the same for you.

We are looking for enthusiastic superstars to to join our diverse Housekeeping team. As a key member, you will be representing our friendly and professional service philosophy.

Key duties of this position include, but are not limited to the following:

• Cleaning guest rooms; including bedrooms, bathrooms, kitchens, floors, and corridors to the hotels high standards for guest arrivals and room moves.
• Ensuring all service areas are fully stocked with guest amenities, advertising material
• Ensuring towels and linen are refilled, replaced and stored correctly
• Reporting any lost property following correct hotel procedures
• Ensuring all equipment is maintained, used and stored correctly
• Using appropriate chemicals for cleaning purposes ensuring safe work practices are maintained

We are seeking a Front Office Assistant Manager to join us on a fixed-term (4 weeks) parental leave cover.

This is a hands-on role, highly customer-focused, and requires an individual who can lead by example in meeting and maintaining our team brand standards. In addition, you will:

• Evaluate guest satisfaction, monitor trends and drive the continuous improvement of our team and processes.
• Oversee all guest arrivals and departures, ensuring room allocations and check in/out processes adhere to Hotel procedures and standards.
• Ensure accuracy of data and reporting.
• Liaise daily with our Reservations team.
• Manage customer relations, ensuring truly memorable experiences are delivered for our guests.
• Be our ‘Loyalty Champion’ striving to recruit new members to our loyalty program.

In this full time role, you will organise and coordinate services for conferences, events, functions, banquets and seminars at Sofitel Brisbane Central. This includes:

• promote conferences and events to potential customers
• respond to enquiries and provide costing regarding conferences and events
• meet with clients to discuss their needs, conduct site inspections and outline package options
• regular client contact and correspondence to ensure successful coordination of the event
• prepare event orders, action plans, and other relevant paperwork to effectively communicate client needs
• arrange and coordinate services, such as conference facilities, catering, signage, displays, audiovisual equipment, accommodation, transport and social events for conference and events participants
• organise registration of conference and events groups and participants
• maximise conference and event space revenue by negotiating with clients to determine the type and costs of services to be provided within budget
• understand revenue budgets, forecasts and what business can be regarded as confirmed
• oversee work by contractors associated with the conference or event to ensure services are delivered in accordance with agreement
• maintain high standards in presentation, consistency, accuracy and attention to detail with all responsibilities.

Welcome to the adventure of a lifetime at the sensational Hotel Morris Sydney by Handwritten collection. 

Accor, a world-leading hospitality group is managing this beautiful boutique hotel and will be one of Australia’s first Handwritten Collection hotels. The new global portfolio of bespoke Handwritten Collection hotels is distinctively unique, design-led properties with strong local relevance. Each property is different and showcases the personality, warmth, and passions of the independent hoteliers who look after them. 

Hotel Morris | Pitt Street, Haymarket

Housed in a striking Italian Renaissance building with palatial Art Deco sentiments; Morris has found new life as an evocative bar and boutique 82-room hotel. The hotel will feature a chic ground-floor wine bar focusing on Australian and Italian wines. 

Are you ready to take the reins as an Assistant Manager and be a vital part of our extraordinary journey? Our doors swung wide open in June 2023, and since then, the reviews for Bar Morris and our charming hotel have been nothing short of amazing! 

Picture this: you, as the Assistant Manager, leading the charge in our unique, boutique-style haven. You're not just a cog in the wheel; you're a luminary like our beloved Morris themselves. 

All About the Role

As an Assistant Manager at Morris, you are in charge of the day to day operations of this beautiful boutique hotel inclusive of Front office and Food and Beverage. 

Reporting to the Guest Experience Manager, you will: 

• Oversee operations and maintain a highly visible presence in Front Office and guest contact areas (i.e. Lobby, Food & Beverage outlets and Housekeeping). 
• In the event of any medical emergencies with overnight team to assist/cover Night Audit. 
• Review arrival lists and anticipate guest needs. Maintain active liaison with Housekeeping, Guest Relations, Food and Beverage to ensure exceptional guest service.
• Meet and greet VIP guests and attend to special requests. Escort guests to rooms as directed.
• Maintain complete knowledge of all room types, hotel matrix and facilities
• Ensure optimum staffing levels in all areas of the hotel (utilising associates on site as necessary).
• Address and resolve major complaints. Communicate problems to management and advice steps taken to resolve. Including responses to guest feedback survey’s
• Manage any emergency situations, leading the staff, responding and conducting detailed Incident reports. All Duty Managers are Fire Wardens
• Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests. Keep up to date current on guest, restaurant and functions activities.
• Conduct training in Security and Fire Evacuation procedures with assistance from Chief Engineer. Ensure security procedures are in place for the area. Ensure security checks are conducted during each shift.
• Conduct shift briefings and ensure effective shift hand-overs. Maintain Duty Manager’s log book and liaising with department heads on various issues and complaints.
• Manage and assist Guest experience manager with publishing rosters and submitting payroll
• Manage and being accountable for controlling the Duty Manager float/Reception Float

THE ROLE: 

Reporting to the Front Office Manager, you will be responsible for assisting the Front Office Manager in managing the day to day operations of the Front Office team. 

This is a hands-on role, highly customer focused, and requires an individual who can lead by example in meeting and maintaining our team brand standards. In addition, you will:

• Evaluate guest satisfaction, monitor trends and drive the continuous improvement of our team and processes.
• Oversee all guest arrivals and departures, ensuring room allocations and check in/out processes adhere to agreed procedures and standards.
• Ensure accuracy of data and reporting.
• Oversee lobby services ensuring guest arrival and departure experiences are seamless.
• Liaise daily with our Reservations Team.
• Manage customer relations, ensuring truly memorable experiences are delivered for our guests.
• Be our ‘Loyalty Champion’ striving to recruit new members to our loyalty program.
• Ensure sufficient labour coverage in key areas.

Are you looking to climb the ladder in the hospitality industry? Let’s start with the good stuff...

What are the benefits?

• Qantas & Jetstar Discounts– Domestic & International Travel (T&C Apply)
• Hotel discounts worldwide and exclusive travel benefits 
• Free staff meals
• Free Parking
• Parental leave

Who are we?

Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things! The world is more welcoming when we’re connected heart to heart. How do we do it? We care, we dare, we place people at the heart of everything we do. We are Accor.

What do we do?

Every day we connect with thousands of travellers as they adventure around Australia and the world. Qantas Lounges by Accor provides a relaxing start to a holiday, an efficient workspace between flights, and a comfortable stop on the way to anywhere. With a range of offerings from upscale to luxury, our Lounges receive rave reviews from both our customers and our team.

About the role?

Our Senior Duty Manager will provide service from the heart across our 3 Lounges, reporting to the Lounge Manager you will be responsible for a team of supervisors and F&B Attendants.

What you will be doing: 

• Lead by example to provide efficient, friendly & professional food & beverage service to all guests.
• Responsible for managing the front of house operations to ensure we are providing the high quality service to our customers.
• Completion of the Daily Running sheet with full communication across all areas of the lounge including Qantas staff.
• Reporting of sickness, absence, punctuality, etc. issues to the Lounge and T&C Manager.
• Achieve budgets, customer satisfaction targets and other business metrics. 
• Receive and deal with verbal complaints; forward to the Lounge manager when necessary.
• Communicate directly with your front of house team, kitchen team and higher management to provide them with all relevant/ needed information.
• Assist with implement training programs for all employees, conduct induction and skills training.
• Maintain standards of hygiene for food handling and presentation as prescribed by council / legislative regulations, in accordance with the Lounges and Qantas Food Safety Plan. 
• Make sure that an ACCOR and Brand policies are respected.

In this role it is required to have the ability to work a 24/7 rotating roster, hold a valid Responsible Service of Alcohol certificate and the ability to pass a Federal Police Clearance to enable your work in the Airport. You must also have Australian working rights to be considered for this role.

Food & Beverage Supervisor
Passionate about guest interaction, food and beverage? As a Food & Beverage Supervisor, you will lead your team to create unforgettable Food & Beverage experiences for our guests.
What is in it for you:

Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies and the opportunity to earn qualifications while you work
Opportunity to develop your talent and grow within your property and across the world
Ability to make a difference in the local community through our Corporate Social Responsibility activities
What you will be doing:
Assist in leading, mentoring and training the Food & Beverage Operations team
Supervise and delegate duties; Ensure brand standards are maintained
Liaise with kitchen to ensure the highest standard of food quality and visual appeal
Your experience and skills include:
Service focused personality is essential and a passion for everything food and beverage
Previous experience in a similar leadership role is an asset
Strong interpersonal and problem solving abilities and the ability to lead by example

We are currently looking for an experienced Business Development Manager to join our Portfolio Sales and Marketing team in looking after our 12 Strata Hotels across Australia and New Zealand. This role is Sydney, NSW based and you will have the flexibility to work at 3 of our Sydney Strata hotels, Sydney Corporate Office as well as remotely. 

The primary focus of the Business Development Manager - HMA Strata role is on 
expanding corporate and meeting and events segments driving revenue growth within 
the HMA Strata Portfolio. This is achieved through the management of key accounts 
while actively seeking new business opportunities to increase revenue for corporate 
and meeting and events segments. Collaboration with the HMA Strata Sales team is 
essential to efficiently follow up on leads and ensure all potential business avenues 
are explored.

The Business Development Manager in conjunction with the Director of Sales – HMA Strata
are responsible for managing key and local accounts and new business development 
for all unmanaged accounts across corporate, inbound and meeting and events 
segments within the Strata Portfolio. This role works in tandem with the Sales Executive 
HMA Strata to ensure all leads and potential business is followed up efficiently.

We are searching for a Full Time Restaurant Manager who will be responsible for overseeing all aspects of the outlet’s operations. The ideal candidate will possess a strong background in restaurant and bar management as well as, exceptional leadership skills, and a passion for delivering outstanding guest experiences.

Responsibilities:

• Ensure high standards of food and beverage quality, presentation, and service are consistently maintained
• Train, mentor, and supervise staff to deliver exceptional customer service
• Create and maintain menus that reflect current culinary trends and meet guest preferences
• Monitor inventory levels and manage ordering to minimise waste and maximise profitability
• Ensure compliance with all health and safety regulations, creating a safe and enjoyable environment for all
• Collaborate with other departments, such as marketing and finance, to drive business growth and profitability
• Handle guest feedback and resolve any issues or complaints in a timely and professional manner
• Develop and implement strategic plans to achieve revenue and profitability targets

We are seeking for a truly passionate hospitality professional who has a bright and bubbly personality to represent and be the first impression of Q Dining! Reporting to the Restaurant Manager, you will be responsible for:

• Explaining the menu to guests, assisting those with special dietary needs or preferences as well as provide suitable assistance when recommending beverages.
• Delivering food & beverage items to tables.
• Providing all customers with memorable, personal and unique experiences showcasing Hyde Hacienda’s flair and glamour.
• Maintaining product knowledge and maximising bar sales.
• Keeping your section of the floor organised.
• Ensure that dockets are written clearly and correctly so the cashier and kitchen can fulfill their duties effectively.
• Promptly answer the telephone and maximize sales opportunities through knowledge of product and suggestive selling.

Reporting to the Venue Manager, the Bar Manager will be responsible for overseeing the daily operations of the bar, ensuring an exceptional guest experience, and managing a dedicated team of bar staff. Furthermore, your duties will include:

• Ensuring that approved service sequences and standards are established and maintained at all times
• Have an understanding of all licensing and operating legislation which affects the department including the Liquor Act.
• Perform monthly stock takes on all beverage stock and complete timely reporting of inventory management findings.
• Assist in staff rostering and developing training plans for all outlet Team Members.
• Monitor the venue’s budget, control costs and maximise profitability.
• Assist guests with all enquiries and complaints while providing accurate information to guests about property facilities and features.
• Maintain a high level of cleanliness and care of all equipment and materials
• Collaborate with the Venue Manager on events and promotions.

• Provide efficient, friendly and professional service to all guests.
• Lead by example when attending to guest requests.
• Show efficiency in constantly striving to provide total customer satisfaction.
• Take initiative to ensure that interactions with our customers are positive and productive.
• Work together with trust so that Ambassadors and Management meet the goals of the departments.
• Treat customers and Ambassadors from all cultural groups with respect, sensitivity and transparency.
• Implement the Accor values and Accor customer vision to ‘Offer the Best Service to Our Customers’.
• Supervision and support of the Front Office team and other departments when required.
• Ensure that suitable manning levels are maintained at all times across the hotel. Authorize roster changes as required.
• Ensure department policies and procedures are understood by all employees and demonstrated in tasks performed.
• Ensure effective communication of new and updated information regarding policies, rates and general hotel information.
• Ensure strict procedures are followed for all cash/credit, cheque transactions, accounting and banking procedures, issue of keys and guest confidentiality.
• Be proficient in the use of all front and back-office equipment. 
• Ensure preventative maintenance programs are in place. Ensure all areas are maintained tidy and organized at all times.
• Implement training programs for all employees, conduct induction and skills training.

Benefits, Rewards, Motivations

• Industry benefits worldwide on accommodation, dining and lifestyle services.
• Access to daily discounted coffee and Ambassador dinning menu. 
• A unique training platform to enhance your skills and knowledge. 

Curious and colourful, just like our Birdie, you will have experience and will be passionate about joining the team to deliver exceptional food with an authentic and welcoming style.
Experience in a venue and or hotel environment is desirable and leadership experience essential.

Reporting directly to the Food & Beverage Supervisors, you will assist managing the day-to-day operations of the Venue. As a Food & Beverage Team Leader you will have a keen eye for detail, good time management skills and have a genuine passion for outstanding guest service. In this hands-on role you will be expected to work alongside our developing team to consistently provide support and guidance. You will be expected to have knowledge of our food and beverage lists and be able to provide recommendations and suggestions to our patrons and have a current RSA, knowledge of safe handling of food and beverage is also essential.