- Develop and execute integrated marketing plans for both Mercure Sydney and Ibis Sydney World Square.
- Manage and optimize digital marketing campaigns, including social media, email marketing, SEO, and PPC.
- Create compelling content for various channels, including websites, social media, newsletters, and promotional materials.
- Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
- Collaborate with the sales teams to develop and promote special offers, packages, and events.
- Establish and maintain relationships with external partners, such as advertising agencies, media outlets, and influencers.
- Organise and participate in promotional events and activities to increase brand visibility and engagement.
- Track and report on the performance of marketing initiatives, providing insights and recommendations for future campaigns.
- Stay informed about the latest industry trends and best practices in marketing and hospitality.
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