Dew Software is seeking a dynamic and experienced Marketing Manager to join our team. At Dew Software, we are passionate about helping businesses succeed through innovative software solutions. As the Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive brand awareness and lead generation. If you have a strategic mindset, strong leadership skills, and a passion for technology, we would love to hear from you!

Responsibilities

• Develop and implement comprehensive marketing strategies to promote our software solutions and services.
• Create and manage marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.
• Collaborate with cross-functional teams, including sales and product development, to create compelling marketing materials and content.
• Manage the company's online presence, including the website and social media platforms, to ensure consistent branding and messaging.
• Analyze market trends and customer insights to identify new marketing opportunities and target audiences.
• Track and analyze marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Stay up-to-date with industry trends and best practices to ensure the company's marketing strategies remain competitive.
• Build and maintain relationships with industry influencers and partners to expand brand reach and enhance collaboration opportunities.
• Plan and coordinate marketing events, such as webinars, conferences, and trade shows.
• Manage and oversee external agencies and vendors to ensure high-quality deliverables and effective collaboration.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Marketing Manager, preferably in the software or technology industry.
• Demonstrated track record of developing and executing successful marketing strategies and campaigns.
• Strong knowledge of digital marketing channels and tactics.
• Experience with marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and prioritize effectively.
• Team-oriented mindset with strong leadership and collaboration skills.
• Highly creative and innovative mindset.
• Ability to thrive in a fast-paced and dynamic environment.

Our Why 

Datacom works with organisations and communities across Australia and New Zealand to make a difference in people’s lives and help organisations use the power of tech to innovate and grow. 

About the Role (your why)  

GTM Manager is responsible for assisting in the Go-To-Market (GTM) Strategy and Planning. This includes driving lead generation and customer acquisition through emerging technologies and business models, offering bold insights, and delivering customer outcomes.

Our offices are based in Brisbane, Melbourne, Sydney. We like to bring people together in person when we can, but we are mindful of the benefits of working from home for work/ life balance. We therefore leave it to you and the team you join to figure out what works best! 

What you’ll do   

GTM manager, is responsible for (but not limited to):

• Contributing to and developing a detailed understanding of Datacom Go-To-Market strategy and planning

• Working with GTM Hub, Sales and Customer to agree proactive and GTM campaign

• Orchestrating GTM planning to bring functional teams together in plan development and execution

• Contributing to the evolution of relevant GTM strategy

• Working closely with Market Research manager to use industry trends, technological shifts, and market dynamics to focus GTM plans and ensure campaigns are aligned to propositions

• Leading Sales Enablement

• Collaborating with LoBs to guide proposition features and priorities

• Facilitating customer and market testing for propositions

• Understanding the market and customer needs and utilizing that data in the proposition lifecycle

We are a pretty agile company, and are keen to respond to customer, technology and internal stakeholders’ changing requirements and this can mean we evolve in our roles to meet those needs. 

What you’ll bring  

• Previous experience and ability to effectively execute strategic plans, ensuring alignment with overall business objectives and delivering measurable results

• Proficiency in analysing market trends, customer needs, and competitive landscapes to inform strategic decisions and identify growth opportunities

• Strong strategic thinking skills, with the ability to analyse complex situations, identify opportunities, and develop innovative solutions to drive business success

• In-depth knowledge of strategies and best practices for driving revenue growth, with a track record of achieving significant business development and customer acquisition goals

• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously

• Excellent analytical, problem-solving, and strategic thinking skills

• Strong collaboration and communication skills with the ability to work effectively with cross-functional teams

• Deep understanding of marketing and customer insights within the IT industry

• Demonstrated leadership and people management skills and the ability to work to deadlines. 

Why join us here at Datacom? 

Datacom is one of Australia and New Zealand’s largest suppliers of Information Technology professional services. We have managed to maintain a dynamic, agile, small business feel that is often diluted in larger organisations of our size. It's our people that give Datacom its unique culture and energy that you can feel from the moment you meet with us. 

We care about our people and provide a range of perks such as social events, chill-out spaces, remote working, flexi-hours and professional development courses to name a few. You’ll have the opportunity to learn, develop your career, connect and bring your true self to work. You will be recognised and valued for your contributions and be able to do your work in a collegial, flat-structured environment. 

We operate at the forefront of technology to help Australia and New Zealand’s largest enterprise organisations explore possibilities and solve their greatest challenges, so you will never run out of interesting new challenges and opportunities. 

We want Datacom to be an inclusive and welcoming workplace for everyone and take pride in the steps we have taken and continue to take to make our environment fun and friendly, and our people feel supported. 

#LI-Hybrid