Dew Software is seeking a dynamic and experienced Marketing Manager to join our team. At Dew Software, we are passionate about helping businesses succeed through innovative software solutions. As the Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive brand awareness and lead generation. If you have a strategic mindset, strong leadership skills, and a passion for technology, we would love to hear from you!
Responsibilities
- Develop and implement comprehensive marketing strategies to promote our software solutions and services.
- Create and manage marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.
- Collaborate with cross-functional teams, including sales and product development, to create compelling marketing materials and content.
- Manage the company's online presence, including the website and social media platforms, to ensure consistent branding and messaging.
- Analyze market trends and customer insights to identify new marketing opportunities and target audiences.
- Track and analyze marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Stay up-to-date with industry trends and best practices to ensure the company's marketing strategies remain competitive.
- Build and maintain relationships with industry influencers and partners to expand brand reach and enhance collaboration opportunities.
- Plan and coordinate marketing events, such as webinars, conferences, and trade shows.
- Manage and oversee external agencies and vendors to ensure high-quality deliverables and effective collaboration.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Manager, preferably in the software or technology industry.
- Demonstrated track record of developing and executing successful marketing strategies and campaigns.
- Strong knowledge of digital marketing channels and tactics.
- Experience with marketing automation platforms and CRM systems.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and prioritize effectively.
- Team-oriented mindset with strong leadership and collaboration skills.
- Highly creative and innovative mindset.
- Ability to thrive in a fast-paced and dynamic environment.
