You will be responsible for two distinct job responsibilities Retail Marketing and brand pitching. You will be responsible for developing and executing retail marketing plans across ANZ with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content. Developing short and long-term retail channel strategies driving annual growth to build a sustainable business that achieves annual revenue targets. You will pitch local franchise marketing plans that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities. The role will be responsible for delivering consumer and retail, balancing the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.

Retail Marketing, planning and execution:

• Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to create programs that drive product placement and sell through for a designated retail partners
• Develop long range Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc.
• Developing short and long-term (+18 months) retail channel strategies driving annual growth
• Proactively identifying new retail accounts to pitch and secure
• Proactively conceptualise and develop cross promotions with other Universal divisions
• Sharing of best practice with ANZ SEAI teams to ensure creative is consistent and on brand and materials can be shared broadly across APAC and globally
• Remain competitively aware of competitors’ retail programs & share best practices/results
• Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
• Managing the retail marketing budget for designated retail partners
• Approve all retail marketing submissions for designated retailers
• Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
• Regular attendance of trade shows and social industry functions where applicable – e.g Australian Toy, Hobby and Licensing Fair. Brand Marketing:
• Create and pitch to key licensee and designated retailers through engaging brand and retail presentations
• Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
• Support the team with the coordination of all events in region (summits, KPM’s, trade shows)
• Support the team with any franchise marketing programs across ANZ • Support where needed all key selling and brand events (partner summits, immersion sessions, top to tops)
• Partner with global marketing and retail marketing teams to secure required presentations
• Ideate and develop compelling franchise campaigns with focused retail activation plans

About the role:

Reporting to the Global Marketing Director, Advocacy & Partner Marketing Programs, the Global Marketing Manager, Advocacy & Referrals will be responsible for driving Ignition’s advocacy initiatives and expanding the referral program to new heights. The Global Marketing Manager, Advocacy & Referrals will work closely with Demand Generation, Product Marketing, and Brand Marketing to generate demand in priority markets and expand into new verticals.

This is a 14-month, full-time contract role as a maternity leave cover, with the potential to go permanent or have the contract extended contingent on company growth. Our aim is to have you join the team in January 2025. You will be a key member of the global marketing team and work collaboratively with our regional teams based in Australia, Canada and the USA.

What your day to day will look like:

• Develop and manage Ignition’s Advocacy Program, with a strong emphasis on APAC growth. This includes initiating, building, and nurturing advocate relationships to support marketing activities across current and new verticals to new customer acquisition.
• Represent Ignition within key association, partnership and ecosystem communities as needed to build brand credibility and connections.
• Oversee Ignition’s case study and testimonial program, ensuring a robust pipeline of compelling customer stories to drive prospect consideration and conversion. Also help source speakers as needed for demand generation programs (ie- webinars, videos, etc). 
• Source, manage, and execute new marketing partnerships within the APAC region as needed.
• Track and optimize advocacy program performance, making data-driven adjustments to maximize effectiveness.
• Lead and expand Ignition’s global referral program to drive sustainable growth.
• Manage and execute  the monthly customer newsletter
• Manage relationships and platforms for marketing initiatives, including Partnerstack for paid referral programs.
• Create and manage a pipeline of new monthly third party reviews and testimonials.

NOTE: Immediate Start!

Are you an experienced Credit Controller looking for a career in digital marketing? 

Want to join Australia’s largest and fastest-growing independent agency, where your success is celebrated and your achievements truly rewarded?

At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency.

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions. 
 

The Perks:

• Work flexibility & hybrid working

Our Commitment to You 

• We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. 

• Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency. 

• OMG is an equal-opportunity employer committed to diversity and inclusion. 

More on our Unique Culture 

At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected. 

• Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie. 

• Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish. 

• Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers. 

Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together.