You will be responsible for two distinct job responsibilities Retail Marketing and brand pitching. You will be responsible for developing and executing retail marketing plans across ANZ with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content. Developing short and long-term retail channel strategies driving annual growth to build a sustainable business that achieves annual revenue targets. You will pitch local franchise marketing plans that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities. The role will be responsible for delivering consumer and retail, balancing the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.
Retail Marketing, planning and execution:
- Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to create programs that drive product placement and sell through for a designated retail partners
- Develop long range Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc.
- Developing short and long-term (+18 months) retail channel strategies driving annual growth
- Proactively identifying new retail accounts to pitch and secure
- Proactively conceptualise and develop cross promotions with other Universal divisions
- Sharing of best practice with ANZ SEAI teams to ensure creative is consistent and on brand and materials can be shared broadly across APAC and globally
- Remain competitively aware of competitors’ retail programs & share best practices/results
- Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
- Managing the retail marketing budget for designated retail partners
- Approve all retail marketing submissions for designated retailers
- Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
- Regular attendance of trade shows and social industry functions where applicable – e.g Australian Toy, Hobby and Licensing Fair. Brand Marketing:
- Create and pitch to key licensee and designated retailers through engaging brand and retail presentations
- Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
- Support the team with the coordination of all events in region (summits, KPM’s, trade shows)
- Support the team with any franchise marketing programs across ANZ • Support where needed all key selling and brand events (partner summits, immersion sessions, top to tops)
- Partner with global marketing and retail marketing teams to secure required presentations
- Ideate and develop compelling franchise campaigns with focused retail activation plans
