Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. We're on a mission to make energy management smarter, more efficient, and environmentally friendly. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future.   

We are seeking a dynamic Marketing Coordinator for the Australian and New Zealand markets, who will play a crucial role in driving regional marketing initiatives focusing on multi-channel lead generation, PR activities and Events. 
 

This role is ideal for a dynamic and proactive individual with a strong understanding of the local market and a passion for sustainability and energy efficiency. You will work closely with local distributors, large installers, and the regional sales team to execute marketing strategies that align with Smappee’s global goals while catering to the specific needs of the Australian market. 

Key Responsibilities: 

• You drive growth marketing efforts, including list building, content creation, and campaign execution (email campaigns, social media, paid advertising, cold calling) tailored to the Australian and New Zealand market. 

• You prepare a content longlist based on regional news and trends, and revise and localize global content to ensure relevance and impact in the local market. 

• You help build targeted media list and contacts.  

• You act as local media contact, localize press releases. 

• You scout and evaluate potential trade shows and manage Smappee’s participation, ensuring maximum exposure and lead generation.  

• You plan and execute local partner events to strengthen relationships with key stakeholders. 

• You develop and implement co-marketing initiatives with local distributors and large installers to boost brand visibility and sales. 

• You lead the marketing onboarding process for large partners and customers, ensuring they are fully integrated and aligned with Smappee’s brand and offering. 

• You act as the main point-of-contact for the regional sales team, delivering marketing support and ensuring seamless alignment with the global marketing strategy and brand guidelines. 

• You regularly communicate with the HQ marketing team to ensure local strategies are aligned with global objectives and to share insights from the Australian market. 

• You manage local social mediaplanning and community management as the role evolves. 

• You have a minimum of 3 years' experience in B2B(2C) marketing, with a focus on growth marketing and regional execution. 

• You have a strong understanding of the Australian and New Zealand markets, particularly in the energy or charging sectors. 

• You have excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously. 

• You have strong communication skills, both written and verbal, with the ability to liaise effectively between regional and global teams. 

• You are proactive, self-starter attitude with a passion for sustainability and energy efficiency. 

• You have strong copywriting skills. 

• You have the ability to create use cases from local success. 

• You have strong organizational skills to coordinate training sessions with the team. 

At Smappee we believe in a modern, dynamic, flexible work environment and culture where you can be yourself and truly inspire people to contribute to a better planet.  

What can you expect exactly?    

• Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.   

• A chance to participate in team activities and companywide events.

• A contract with remuneration according to experience, completed with benefits.

• Through profit participation you can benefit financially from the success and growth of the organization.

• A job where you can truly contribute to a better planet.

About the role:

Ignition is seeking a motivated and organized Regional Field Marketing Manager to temporarily join our marketing team for an 12-month maternity leave cover. In this role, you will support our growth objectives in the APAC region by executing field marketing activities that drive market awareness and demand creation. You will work closely with the global marketing and sales teams to maintain momentum in regional campaigns and initiatives.

What your day to day will look like:

• Project manage, brief to the design team and execute the regional webinar program including, webinar briefings, speakers briefing sessions & coordination, promotions & follow up communications via third party emails, social media and email database promotions.
• Project manage the creation, distribution and amplification of relevant content to support our scheduled webinars, email campaigns & events.
• Independently coordinate booked industry events events, managing logistics, registrations, budgets, vendor relations, itineraries, and marketing materials.
• Contribute to the creation of webinars topics in alignment with our overall field marketing activity 
• Proofread and edit marketing materials to ensure consistency in brand messaging and tone.
• Evaluate and report weekly on webinar, email and events performance using key metrics.
• Manage relationships with external vendors to ensure timely and high-quality execution of marketing programs.
• Handle additional marketing coordination and execution tasks as needed.