The Client
Careers Global is a career and education international platform that is located in Melbourne. They now require an experienced and skilled Advertising Specialist to join their team.
The Role
This is a full time role with an annual salary between $75,000 to $85,000, depending on experience plus superannuation.
Your duties will include
Design and execute campaigns promoting career and education services across Google Ads, Facebook Ads, and LinkedIn Campaign Manager
Use tools like Google Analytics, SEMrush to conduct in-depth analysis of education and career industry trends
Develop compelling ad copy, visuals, and videos using Adobe Creative Suite and Canva tailored for target audiences
Manage and optimize ad budgets to maximize ROAS and minimize CPA for efficient resource use
Use Google Data Studio, Tableau, and Excel to track campaign performance and provide actionable insights
Execute SEO and SEM strategies including keyword research and PPC campaigns to boost online visibility
Plan and manage social media campaigns on Facebook, Instagram, Twitter, and LinkedIn using Hootsuite and Buffer
Collaborate with industry influencers and educational partners to enhance campaign reach and credibility
Utilize programmatic ad platforms and RTB to automate and optimize ad placements for efficient targeting
Use CRM data, lookalike audiences, and retargeting to deliver personalized ad experiences
Ensure all advertising materials align with Careers Global’s brand messaging and comply with industry regulations
Conduct A/B and multivariate testing using Optimizely or Google Optimize to refine ad creatives and strategies
Monitor compliance with advertising regulations and platform-specific guidelines to maintain integrity
Stay updated with digital advertising trends and implement innovative strategies like AI-driven and AR ads
Requirements
Bachelor’s Degree or above
Minimum 5 years of experience in the advertising field
Strong campaign management and market research abilities.
At least 5 years’ of experience with Canva
At least 5 years’ of experience with TikTok and Pinterest ads
At least 5 years’ of experience in social and digital marketing (Google Analytics, Facebook Ads Manager & Google Ads).
Must have at least 5 years of proficiency in Adobe Creative Suite
High-level proficiency in MS Word, PowerPoint and Excel.
Strong organisational skills and attention to detail
Careers Global is a career and education international platform that is located in Melbourne. They now require an experienced and skilled Advertising Specialist to join their team.
The Role
This is a full time role with an annual salary between $75,000 to $85,000, depending on experience plus superannuation.
Your duties will include
Design and execute campaigns promoting career and education services across Google Ads, Facebook Ads, and LinkedIn Campaign Manager
Use tools like Google Analytics, SEMrush to conduct in-depth analysis of education and career industry trends
Develop compelling ad copy, visuals, and videos using Adobe Creative Suite and Canva tailored for target audiences
Manage and optimize ad budgets to maximize ROAS and minimize CPA for efficient resource use
Use Google Data Studio, Tableau, and Excel to track campaign performance and provide actionable insights
Execute SEO and SEM strategies including keyword research and PPC campaigns to boost online visibility
Plan and manage social media campaigns on Facebook, Instagram, Twitter, and LinkedIn using Hootsuite and Buffer
Collaborate with industry influencers and educational partners to enhance campaign reach and credibility
Utilize programmatic ad platforms and RTB to automate and optimize ad placements for efficient targeting
Use CRM data, lookalike audiences, and retargeting to deliver personalized ad experiences
Ensure all advertising materials align with Careers Global’s brand messaging and comply with industry regulations
Conduct A/B and multivariate testing using Optimizely or Google Optimize to refine ad creatives and strategies
Monitor compliance with advertising regulations and platform-specific guidelines to maintain integrity
Stay updated with digital advertising trends and implement innovative strategies like AI-driven and AR ads
Requirements
Bachelor’s Degree or above
Minimum 5 years of experience in the advertising field
Strong campaign management and market research abilities.
At least 5 years’ of experience with Canva
At least 5 years’ of experience with TikTok and Pinterest ads
At least 5 years’ of experience in social and digital marketing (Google Analytics, Facebook Ads Manager & Google Ads).
Must have at least 5 years of proficiency in Adobe Creative Suite
High-level proficiency in MS Word, PowerPoint and Excel.
Strong organisational skills and attention to detail
