Herd MSL is one of Australia’s largest and most-awarded PR agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency & campaign wins and Cannes Awards for creativity. We offer flexible working, industry leading policies to support individual circumstances, and a collaborative and caring strengths-based culture.

We solve complex business problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns. Our purpose is to create conversations that change Australia and New Zealand, through unleashing the strengths of our dynamic, fearless, and curious team of 60+ specialists.

Our strategy is simple – recruit brilliant people, do great work and provide the ability to learn in a creative environment. We work in complex and disruptive sectors across an impressive portfolio of clients – ranging from established multi-national technology companies and leading consumer and corporate brands, to innovative industry leaders, government departments and fast growth start-ups.

We are actively seeking a bright and motivated Senior Account Executive to join our Herd MSL Consumer Team, based in Sydney. If you’re looking to build a strong and successful career in a supportive environment, while partnering with some of the world’s most iconic brands, we’d love to hear from you!

The role

As the Senior Account Executive, you will be a core member within our consumer team, working alongside seasoned PR experts who will mentor and support you in your growth. This is an opportunity to elevate your skills whilst working across several leading brands in Herd MSL’s enviable portfolio –spanning across (but not limited to) the travel, health and fitness, music streaming and FMCG categories. There is no typical day – you will be stepping into an agile and dynamic environment where you will have the platform to leverage your unique strengths, knowledge of industry trends, and passion for creative ideas that drive both coverage and business results. Ideally you will also bring exceptional media relations skills, impeccable writing skills, experience with influencer engagement, confident client communications, attention to detail, and a focus on effective time management – all key areas that will lend to your success in this role!

What you’re looking for

• The opportunity to partner with some of Australia’s, nay the world’s most iconic brands
• The opportunity to deliver work that’s outside of the box, that wins awards and is celebrated in the industry
• A close team who works together as one – providing support, encouragement, advice, and the chance to grow, learn and deepen your skills in all areas of PR whilst still operating within Publicis Groupe’s integrated model
• A team made up of hand-picked experts from a wide range of backgrounds and skills-sets - we don't want a cookie-cutter approach when it comes to hiring but rather people who bring a fresh perspective and view of the world
• A strengths-based culture where every individual is celebrated for what they contribute to their clients and our culture
• A platform to fulfil your career goals in a business large enough to accommodate them – we have one of the finest mobility programs GLOBALLY!

What type of person will be successful in this role?

To be successful in the role, you will bring:

• Ideally 3+ years’ of PR / communications experience, working with consumer brands to deliver impressive results
• A passion for contributing to clever and creative communications campaigns and confidence leading the development of tactical multi-channel plans
• A thorough understanding of the Australian media landscape, how to craft, pitch and convert stories and established media relationships across diverse channels and titles
• Strong writing skills and creative flair, with experience writing a variety of materials
• Strong attention to detail and personal accountability
• A strong understanding of the influencer / creator landscape and experience in effective and authentic influencer marketing
• Emerging project management skills and an ability to lead components of campaigns effectively and autonomously
• An ability to manage time and workload, prioritise and proactively manage up to internal stakeholders

Most importantly you will be passionate about the industry we work in, the brands we work with, and be looking to leverage your unique strengths to grow and build your career in a supportive environment.

If you’re ambitious, naturally curious, and a media-gun, please apply!

Additional information 

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:  

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing 
• A creative, fun, and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”  
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network 
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes 
• A culture of open feedback and support to reach your goals through our Career Conversations program  
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women,  Égalité, enABLE, and Embrace  (reconciliation action plan) programs   
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year 
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits 
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.

Herd MSL is one of Australia’s largest and most-awarded PR agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency & campaign wins and Cannes Awards for creativity. We offer flexible working, industry leading policies to support individual circumstances, and a collaborative and caring strengths-based culture.

We solve complex business problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns. Our purpose is to create conversations that change Australia and New Zealand, through unleashing the strengths of our dynamic, fearless, and curious team of 60+ specialists.

Our strategy is simple – recruit brilliant people, do great work and provide the ability to learn in a creative environment. We work in complex and disruptive sectors across an impressive portfolio of clients – ranging from established multi-national technology companies and leading consumer and corporate brands, to innovative industry leaders, government departments and fast growth start-ups.

We are on the lookout for an energetic and whip smart Account Manager to join our Herd MSL Consumer Team, based in Sydney – someone who is motivated to build a strong and successful career while working across some of Australia’s most iconic brands!

The role

This role is an incredible opportunity to transform and elevate your career in PR, working alongside a team of seasoned experts in the space. There is no typical day – you will be stepping into an agile and dynamic environment where you will have the platform to leverage your unique strengths and passion for creative ideas that drive both coverage and business results. In this role, you'll become an integral part of our consumer team, taking ownership of activity across several leading brands in our enviable portfolio. Having your finger on the pulse of the biggest industry trends, you will help our clients make informed, strategic decisions and create effective strategies for executing their goals.  

What you’re looking for

• The opportunity to partner with some of Australia’s, nay the world’s most iconic brands
• The opportunity to deliver work that’s outside of the box, wins awards and is celebrated in the industry
• A close team who works together as one – providing support, encouragement, advice, and the chance to grow, learn and deepen your skills in all areas of PR whilst still operating within Publicis Groupe’s integrated model
• A team made up of hand-picked experts from a wide range of backgrounds and skills-sets - we don't want a cookie-cutter approach when it comes to hiring but rather people who bring a fresh perspective and view of the world
• A strengths-based culture where every individual is celebrated for what they contribute to their clients and our culture
• A platform to fulfil your career goals in a business large enough to accommodate them – we have one of the finest mobility programs GLOBALLY!

What type of person will be successful in this role?

To be successful in the role, you will bring:

• Ideally 4 + years’ of PR / communications experience, working with consumer brands to deliver impressive results
• Curiosity and commitment to deeply understanding the categories your clients operate in and the cultural, social, and political landscape impacting PR
• Passion and proven experience contributing to the development and implementation of clever and creative multi-channel communications plans
• Experience delivering a variety of PR executions including events, publicity, influencer engagement, content, and partnerships
• Experience autonomously developing effective earned media, influencer and content strategies that ladder up to the broader communications strategy
• Strong media contacts and experience crafting, pitching, placing, and pivoting stories across diverse media channels and titles
• Excellent writing and editing skills, with creative flair and proficiency demonstrated across a variety of materials
• Confidence presenting to external and internal stakeholders and strong client management capability
• A strong understanding of the influencer and creator landscape, and experience in effective and authentic influencer marketing
• Project management skills and an ability to effectively lead campaigns and client accounts
• Good financial acumen, including experience developing and tracking budgets effectively
• Experience effectively managing team members in the delivery of work
• An ability to thrive in a fast-paced environment, taking accountability for identifying challenges, prioritising, and engaging team members effectively

Most importantly you will be passionate about the industry we work in, the brands we work with, and are looking to leverage your unique strengths to grow and build your career in a supportive environment.

If you’re ambitious, naturally curious, and a media-gun, please apply!

Additional information 

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:  

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing 
• A creative, fun, and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”  
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network 
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes 
• A culture of open feedback and support to reach your goals through our Career Conversations program  
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women,  Égalité, enABLE, and Embrace  (reconciliation action plan) programs   
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year 
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits 
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.