• Assist the development & execution of integrated marketing campaigns to deliver against the Marketing & Business objectives 
• Ideate new acquisition opportunities to test & scale with the assistance of the wider internal teams 
• Manage digital activity within the respective platforms such as Google Ads, Meta, TikTok and LinkedIn Ads Manger, Digital Partnerships and others 
• Assist in management of digital partnerships (paid links, eDM’s, content) 
• Utilise internal analytics (Google Analytics / Salesforce) tools to identify key areas of opportunity across the acquisition portfolio 
• Drive digital integration across all marketing activities including reporting & optimisation 
• Provide ongoing support of national advertising media plans across offline & online media 
• Work closely with state based Marketing Managers to support regional marketing programs delivering state & regional acquisition targets   
• Budget management, including budgeting, requisitioning & invoicing  
• Ensure brand consistency, integrity & a consistent approach across all marketing communications 
• Ensure all marketing meets legal, statutory, internal audit & compliance standards 
• Develop & maintain strong working relationships with key internal interfaces, marketing suppliers, agencies, media partners  
• Assist in reporting Performance outcomes to the Strategic Acquisitions Lead for circulation to the wider company. 

SENIOR DIGITAL ACTIVATION EXECUTIVE

 
OUR VISION  
Spark Foundry. Famously Effective. Not one or the other, both. The thrill of the idea made better still by the pride of watching it work. A magnetic combination. Attracting clients that become advocates and talent, driven to deliver. Award winning and business changing. But a vision cannot be realized without the right ingredients. 

You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas, forensically measured. 

All that while being a good human? Sound like you? Sound like where you’d like to be? We’d love to meet you 

 
OUR VALUES 

• Allsorts – We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are. 

• Art and Evidence – Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It’s one thing to dream it but another to prove it and it’s only great if you can do both. 

• Royalty Makes Loyalty – There is a return on treating clients and partners like royalty. Nurturing clients’ businesses, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships. 

• Good Humans - Decency in everything we do. Be a Good Human, Always. No matter who you are or who you think you are. 

ROLE PURPOSE 

The Senior Digital Activation Executive is accountable for ensuring that clients’ investment delivers against their business objectives whilst also building strong relationships with them. They are also supporting, coaching and training the Coordinators and Digital Activation Executives in the team ensuring their outputs meet expectations. 

 
This role presents an exciting opportunity to work with a diverse mix of clients, including a leading FMCG ice cream brand and a not-for-profit organization making a meaningful impact. You'll face unique strategic challenges, from driving awareness and purchases in the competitive FMCG space to creating life-changing campaigns in the non-profit sector. Covering the entire marketing funnel, you'll engage in varied campaigns, from brand awareness to conversion, allowing for creativity and innovation in Programmatic and Search. This position is ideal for someone eager to collaborate with a fast-paced team, offering personal growth, mentorship, and cross-functional collaboration.

WHAT BENEFITS DOES SPARK OFFER? 

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. 

Enjoy all the perks that come with our network offering: 

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing. 

• A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!” 

• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. 

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes. 

• A culture of open feedback and support to reach your goals through our Career Conversations program. 

• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees. 

• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service). 

• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. 

• Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave. 

• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs. 

• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network. 

KEY RESPONSIBILITIES 

Campaign Implementation 

• Reviewing and answering to client briefs. Ensuring smooth implementation and delivery campaigns. 
• The role also requires liaising with internal coordinators and teams to ensure seamless implementation and error-free execution of campaigns and projects.

• Full accountability for the accuracy of implementation within your team, and ensuring campaigns deliver against client KPIs. 

• Full accountability for the accuracy of reporting, with the development of clear insights, ensuring the client has a clear knowledge of the impact of their investment on their business. 

 
Client 

• Works autonomously to meet client objectives & deliverables. 
• Reporting and data analysis will be part of your routine, ensuring clients receive accurate, actionable insights. It’s a dynamic role that mixes strategic thinking with hands-on execution to drive client success.
• You'll collaborate with internal teams to ensure smooth, error-free campaign execution while troubleshooting any technical issues and optimizing performance

• Full accountability for ensuring we are in the best possible position to hit designated client’s business KPI’s. 

• Focused on building strong professional relationship with clients. 

Team & Communication 

• Developing strong working relationships with their: 

• Digital Activation team and wider agency: building your personal brand within the agency. 

• Managers & Directors: aptitude to manage upwards when required. 

• Coordinators & Executives: assisting in their development and ensuring the accuracy of their output. 

• Internal client teams: effectively assisting them and taking care of expectations. 

• Excellent communication skills with close monitoring & escalation of issues in a timely manner. 

• Guiding Executives & Coordinators on a day to day basis - educates & motivates to help develop skills and duties. 

• Working closely with Managers and Directors to ensure quality control processes are adhered to - Identify issues and streamlining where necessary. 

• Sharing of knowledge, innovations and insights with the wider team. 

 
Administration 

• Full accountability for monthly invoicing ensuring no errors and timely completion. 

• Reconciles budgets and implements any changes that may be required. 

• Forecasts spend and revenue, flagging any potential over servicing/under servicing with Director. 

YOUR SKILLS & WORK EXPERIENCE 

• Minimum 2-3 years experience in a digital media related role.  

• Excellent understanding and working knowledge of Search Engine and Social Media marketing, backed by relevant experience. 

• Preferably a degree or higher education qualifications. 

• Expert understanding and working knowledge of Australian media landscape. 

• Expert across the following Office platforms: Word, PowerPoint and Excel. 

• Excellent experience to analyse and manipulate data, extracting insights for reporting. 

WHAT WE'RE LOOKING FOR 

• Develops professional relationships with internal teams, media partners & clients. 

• A team player that is inspiring, collaborative and enjoys mentoring, training and motivating their team as well as managing upwards. 

• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence key stakeholders. 

• Strong organisational skills with the aptitude to juggle multiple priorities. 

• Attention to detail that is second to none. 

• Has a curious nature with a willingness for continuous learning, keeping up to date with industry updates, new betas and brings testing ideas to clients. 

WHAT DOES LIFE AT SPARK LOOK LIKE? 

We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously – It’s championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other. 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. 

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.  

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.  

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.