Total 81 Manager digital art director job vacancies in north sydney

Digital Manager – Programmatic Focus

About the job

PMX is the central investment practice for Publicis Media, accountable for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships and intelligence.

We are client-centric and operate on the principles of trust, transformation & talent.

We are a passionate team focused on delivering growth for Publicis Groupe by educating and driving adoption of Publicis Groupe solutions including Precision, APEX, Partnerships, and Value Management.

This role sits within the APEX team.

What does life at Publicis Groupe look like?

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing

• A creative, fun and rewarding office environment backed up by our Publicis

• Liberté flexibility approach “working your way, with us!”

• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

• Extensive Learning & Development opportunities, including more than 15,000learning programs via our online learning platform Marcel Classes

• A culture of open feedback and guidance to achieve your goals through our Career Conversations program

• A committed Diversity, Equality and Inclusion strategy driven through our Viva!Women, Égalité, enABLE and Embrace (reconciliation action plan) programs

• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits

• Access to counsellors, psychologists and professionals through Sonder - an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

THE PURPOSE OF THE ROLE

Working with multiple stakeholders within agencies and market to ensure successful campaign delivery and client outcomes in APEX self-serve and monitored IO digital campaigns.

As a valued member of the team, the digital performance manager will work with the programmatic director and account managers to deliver and plan effective biddable campaigns.

KEY OUTPUTS

SELF SERVICE

• Deliver RTB buying strategies, optimization and strong reporting insights across APEX trading clients
• Generate finest outcomes for our clients bringing best practice and new innovative ideas to get to the goal
• Identify and effectively communicate the APEX trading desk proposition, tech, process and partnerships as they relay to the grown of current clients

MANAGED SERVICE

• Ensure briefs are clear and details from agency partners and effectively brief appropriate partners
• Own the digital media strategic and tactical recommendation outputs
• Generate the finest outcomes for clients delivering on APEX KPIs and business goals for the group 

CLIENT SERVICING/ MEDIA PARTNERSHIPS 

• Build relationships with key agency teams, you need to be a trusted partner
• Work with agencies to help provide brief acknowledgements for their clients assisting through the planning and buying process
• Build new media proposals, effectively communicating media strategies and rationale
• Assess the digital media landscape, building strong relationships with programmatic partners and tech to effectively communicate this to stakeholders

COMMERCIAL/ FINANCE

• Deliver on APEX targets via products and solutions to clients
• Assist GDD/PD with monthly reconciliations and owning the finance process as well as campaign forecasts in salesforce
• Ensure agencies remain compliance with paperwork and loading

OPERATIONAL

• For self-serve – ensure tight streamlined process is implemented for programmatic excellence including recommendations, monitoring and optimization
• For managed – follow streamlined process for briefing/proposals/ invoicing & billing

IDEAL EXPERIENCE

• Min 3 years' experience in programmatic media trading
• Preferred client facing experience
• Strong knowledge and working knowledge of Australian media and programmatic landscape
• Experience across DSPs: DV360, TTD, Yahoo
• Preferred experience in DOOH and Audio programmatic media buying

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via[email protected]- your personal information will be kept confidential.

Hi. We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Purpose of your role

We're undergoing a transformative journey, refocusing digital marketing and website to better cater to B2B needs. In this pivotal role, you will be responsible for delivering digital marketing strategies and recommendations to enhance our online presence, drive traffic to our website, and deliver new B2B client growth through lead generation and website sign ups.

Moreover, you won't be working in isolation. As part of this exciting change, you’ll work alongside the website, content, marketing and analytics teams. Together, these elements will form a cohesive ecosystem designed to elevate our B2B digital channel and measurement strategy and provide value to our clients.

What you do

Reporting to the Head of Digital Acquisition & Marketing Analytics, you will spearhead the delivery of the digital channel strategy across global markets and multiple platforms, guiding regional marketing teams to execute high-performing B2B channel strategies. This entails providing direction and oversight in implementing digital campaigns across various channels such as display marketing, programmatic buying, paid social, remarketing, and analytical reporting.

You will be responsible for managing campaign budgets to overall efficiency targets and ensure campaigns are translating to a positive ROI in the short term, but more importantly, delivering long term business growth.

You will be responsible transforming our organisation into a first-party data-driven business, utilising cloud technology to streamline marketing strategies through adtech platforms. This shift is essential for our future, particularly as the digital marketing landscape moves towards a privacy-first approach.

You will lead a high-performing team with two key reports: a Senior SEO Manager and a Digital Marketing Manager. Through strategic delegation and mentorship, you will ensure effective workload management and foster their professional growth.

Responsibilities include, but not limited to:

• Design performance and awareness-based campaigns across digital media channels (display, programmatic, video, social) to achieve engagement, conversions, CPA efficiency, and revenue targets across multiple regions.
• Collaborate closely with the website team to maximise SEO and CRO opportunities, ensuring optimal performance for paid search marketing and relevant paid media channels.
• Implement the first-party data strategy by collaborating with internal teams and external agencies to operationalise and analyse data, driving performance and customer engagement revenue.
• Refine and enhance automation of 'cloud to marketing' integrations from the data warehouse to various AdTech and MarTech platforms in collaboration with internal and external teams.
• Manage the marketing budget in alignment with the overall strategy, continuously adjusting allocation based on performance and acquisition mediums.
• Utilise operational and analytical data to report and analyse the effectiveness and performance of marketing campaigns, assessing against KPIs.
• Develop an innovation pipeline across marketing channels and teams, including initiatives like new digital product/platform developments, first-party data initiatives, and A/B testing.
• Collaborate with regional, content and creative marketing teams to develop best practice creative formats aligned with brand messaging and campaign performance goals.
• Advocate for tracking discipline across all marketing campaigns to ensure accuracy and reporting transparency.
• Maintain adherence to ad fraud protection software across all digital platforms and campaigns.
• Deliver digital results reports and presentations to wider marketing and executive-level audiences as needed.
• Provide strategic guidance and direction to team members, aligning their efforts with organisational goals and priorities.
• Facilitate regular team meetings and one-on-one sessions to discuss progress, address challenges, and provide constructive feedback.
• Encourage a collaborative and inclusive team culture, fostering creativity, innovation, and continuous improvement.

How you will engage with stakeholders

Close stakeholder engagement will help to ensure success in this role. Examples of this engagement may include, but not be limited to:

• Maintaining a close working relationship with the marketing teams locally & globally for alignment and to understand how individual activities may be impacting digital marketing campaigns
• Work with the Data Capability and Insights & Marketing Analyst to identify and address issues and opportunities both technically and in planning/prioritising.
• Work with Brand and UX teams to size and define any improvements to the website and user journey you may identify.
• Work closely with the Head of Digital Acquisition & Marketing Analytics:
  • Forecast & track monthly budgets and performance targets by geography against overall budgets and targets.
  • Raise issues and obstacles blocking delivery of initiatives
  • Agree on high level priorities and direction as it evolves, or as grey areas & conflicting interests appear.