Hi. We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.
At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.
Purpose of your role
We're undergoing a transformative journey, refocusing digital marketing and website to better cater to B2B needs. In this pivotal role, you will be responsible for delivering digital marketing strategies and recommendations to enhance our online presence, drive traffic to our website, and deliver new B2B client growth through lead generation and website sign ups.
Moreover, you won't be working in isolation. As part of this exciting change, you’ll work alongside the website, content, marketing and analytics teams. Together, these elements will form a cohesive ecosystem designed to elevate our B2B digital channel and measurement strategy and provide value to our clients.
What you do
Reporting to the Head of Digital Acquisition & Marketing Analytics, you will spearhead the delivery of the digital channel strategy across global markets and multiple platforms, guiding regional marketing teams to execute high-performing B2B channel strategies. This entails providing direction and oversight in implementing digital campaigns across various channels such as display marketing, programmatic buying, paid social, remarketing, and analytical reporting.
You will be responsible for managing campaign budgets to overall efficiency targets and ensure campaigns are translating to a positive ROI in the short term, but more importantly, delivering long term business growth.
You will be responsible transforming our organisation into a first-party data-driven business, utilising cloud technology to streamline marketing strategies through adtech platforms. This shift is essential for our future, particularly as the digital marketing landscape moves towards a privacy-first approach.
You will lead a high-performing team with two key reports: a Senior SEO Manager and a Digital Marketing Manager. Through strategic delegation and mentorship, you will ensure effective workload management and foster their professional growth.
Responsibilities include, but not limited to:
- Design performance and awareness-based campaigns across digital media channels (display, programmatic, video, social) to achieve engagement, conversions, CPA efficiency, and revenue targets across multiple regions.
- Collaborate closely with the website team to maximise SEO and CRO opportunities, ensuring optimal performance for paid search marketing and relevant paid media channels.
- Implement the first-party data strategy by collaborating with internal teams and external agencies to operationalise and analyse data, driving performance and customer engagement revenue.
- Refine and enhance automation of 'cloud to marketing' integrations from the data warehouse to various AdTech and MarTech platforms in collaboration with internal and external teams.
- Manage the marketing budget in alignment with the overall strategy, continuously adjusting allocation based on performance and acquisition mediums.
- Utilise operational and analytical data to report and analyse the effectiveness and performance of marketing campaigns, assessing against KPIs.
- Develop an innovation pipeline across marketing channels and teams, including initiatives like new digital product/platform developments, first-party data initiatives, and A/B testing.
- Collaborate with regional, content and creative marketing teams to develop best practice creative formats aligned with brand messaging and campaign performance goals.
- Advocate for tracking discipline across all marketing campaigns to ensure accuracy and reporting transparency.
- Maintain adherence to ad fraud protection software across all digital platforms and campaigns.
- Deliver digital results reports and presentations to wider marketing and executive-level audiences as needed.
- Provide strategic guidance and direction to team members, aligning their efforts with organisational goals and priorities.
- Facilitate regular team meetings and one-on-one sessions to discuss progress, address challenges, and provide constructive feedback.
- Encourage a collaborative and inclusive team culture, fostering creativity, innovation, and continuous improvement.
How you will engage with stakeholders
Close stakeholder engagement will help to ensure success in this role. Examples of this engagement may include, but not be limited to:
- Maintaining a close working relationship with the marketing teams locally & globally for alignment and to understand how individual activities may be impacting digital marketing campaigns
- Work with the Data Capability and Insights & Marketing Analyst to identify and address issues and opportunities both technically and in planning/prioritising.
- Work with Brand and UX teams to size and define any improvements to the website and user journey you may identify.
- Work closely with the Head of Digital Acquisition & Marketing Analytics:
- Forecast & track monthly budgets and performance targets by geography against overall budgets and targets.
- Raise issues and obstacles blocking delivery of initiatives
- Agree on high level priorities and direction as it evolves, or as grey areas & conflicting interests appear.
