Chi Link and Chi Day spa is an Australian based company in Brisbane and needs a skilled and qualified Advertising or Brand Manager to join their business.
Main Duties:
1. Advertising Strategy Development
• Plan, organize, direct, control, and coordinate all advertising activities for the company and its franchise stores.
• Develop and implement comprehensive advertising strategies to meet business objectives across all platforms, including digital, print, and social media.
• Analyze market trends and competitor strategies to optimize advertising campaigns and identify opportunities for growth.
2. Campaign Management
• Design, execute, and monitor advertising campaigns for each franchise store, ensuring they align with the overall brand strategy.
• Create and manage budgets for advertising campaigns, ensuring cost-effectiveness and maximum ROI.
• Track and analyze campaign performance using metrics such as ROI, conversion rates, and customer engagement to refine strategies and improve results.
3. Creative Development
• Collaborate with the creative team to produce compelling ad creatives, including visual designs, copywriting, and multimedia content.
• Oversee the design and production of ads for various platforms, including websites, social media, email marketing, print, and other media outlets.
• Ensure all advertising materials adhere to brand guidelines and maintain a consistent brand voice and image.
4. Website and Social Media Management
• Assist franchise stores with website design and development, ensuring a user-friendly and visually appealing online presence.
• Design and optimize social media profiles and content to enhance engagement and brand awareness across all platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Implement SEO strategies to improve website traffic and visibility on search engines.
5. Coordination and Collaboration
• Work closely with franchise store owners to understand their unique advertising needs and tailor campaigns accordingly.
• Coordinate with external vendors and agencies for specialized services such as media buying, video production, and graphic design.
• Liaise with other departments (e.g., Sales, Product, Customer Service) to ensure alignment of advertising efforts with overall business goals.
6. Market Research and Analysis
• Conduct market research to identify target audiences, consumer behavior, and emerging trends.
• Analyze data and feedback from advertising campaigns to continuously improve strategies and tactics.
• Prepare and present regular reports on advertising performance, insights, and recommendations to senior management.
7. Budgeting and Financial Management
• Develop and manage advertising budgets for both corporate and franchise stores, ensuring effective allocation of resources.
• Monitor spending to ensure campaigns are within budget and achieving desired financial outcomes.
• Provide forecasts and financial reports related to advertising expenditures and results.
8. Training and Development
• Train and support franchise store managers and staff on best practices in advertising, including digital marketing, social media, and design tools.
• Stay updated on the latest advertising trends, tools, and technologies, and provide continuous learning opportunities for the team.
9. Compliance and Quality Assurance
• Ensure all advertising materials comply with legal regulations and industry standards.
• Monitor and enforce quality standards for all advertising outputs, ensuring high levels of accuracy, professionalism, and creativity.
10. Crisis Management
• Manage and resolve any issues that arise from advertising activities, including negative feedback, PR crises, or campaign failures.
• Develop contingency plans to address potential risks and ensure a swift and effective response to challenges.
Qualifications and Experience:
? Hold a minimum advanced diploma in advertising, marketing, business, etc.
? Possess a minimum 5 years of experience as Advertising, Marketing or Brand Manager
? Must have the ability to communicate in English, Chinese Mandarin and Cantonese. Speaking other Asian languages, such as Japanese, Korean, will be considered an added advantage.
? Experience in the E-commerce industry is a must.
? Skilled in social media platforms, such as “Xiaohongshu,” “WeChat,” “Facebook,” “Tik Tok”, SEO/SEM, data analytics.
? Strong organisational and communication skills.
? Strong interpersonal skills; a team player, positive and innovative thinker.
? Extremely detailed orientated with exceptional communication, proofing and reviewing skills.
? Exceptional creativity and attention to details.
Salary - $90,000 plus super
Main Duties:
1. Advertising Strategy Development
• Plan, organize, direct, control, and coordinate all advertising activities for the company and its franchise stores.
• Develop and implement comprehensive advertising strategies to meet business objectives across all platforms, including digital, print, and social media.
• Analyze market trends and competitor strategies to optimize advertising campaigns and identify opportunities for growth.
2. Campaign Management
• Design, execute, and monitor advertising campaigns for each franchise store, ensuring they align with the overall brand strategy.
• Create and manage budgets for advertising campaigns, ensuring cost-effectiveness and maximum ROI.
• Track and analyze campaign performance using metrics such as ROI, conversion rates, and customer engagement to refine strategies and improve results.
3. Creative Development
• Collaborate with the creative team to produce compelling ad creatives, including visual designs, copywriting, and multimedia content.
• Oversee the design and production of ads for various platforms, including websites, social media, email marketing, print, and other media outlets.
• Ensure all advertising materials adhere to brand guidelines and maintain a consistent brand voice and image.
4. Website and Social Media Management
• Assist franchise stores with website design and development, ensuring a user-friendly and visually appealing online presence.
• Design and optimize social media profiles and content to enhance engagement and brand awareness across all platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Implement SEO strategies to improve website traffic and visibility on search engines.
5. Coordination and Collaboration
• Work closely with franchise store owners to understand their unique advertising needs and tailor campaigns accordingly.
• Coordinate with external vendors and agencies for specialized services such as media buying, video production, and graphic design.
• Liaise with other departments (e.g., Sales, Product, Customer Service) to ensure alignment of advertising efforts with overall business goals.
6. Market Research and Analysis
• Conduct market research to identify target audiences, consumer behavior, and emerging trends.
• Analyze data and feedback from advertising campaigns to continuously improve strategies and tactics.
• Prepare and present regular reports on advertising performance, insights, and recommendations to senior management.
7. Budgeting and Financial Management
• Develop and manage advertising budgets for both corporate and franchise stores, ensuring effective allocation of resources.
• Monitor spending to ensure campaigns are within budget and achieving desired financial outcomes.
• Provide forecasts and financial reports related to advertising expenditures and results.
8. Training and Development
• Train and support franchise store managers and staff on best practices in advertising, including digital marketing, social media, and design tools.
• Stay updated on the latest advertising trends, tools, and technologies, and provide continuous learning opportunities for the team.
9. Compliance and Quality Assurance
• Ensure all advertising materials comply with legal regulations and industry standards.
• Monitor and enforce quality standards for all advertising outputs, ensuring high levels of accuracy, professionalism, and creativity.
10. Crisis Management
• Manage and resolve any issues that arise from advertising activities, including negative feedback, PR crises, or campaign failures.
• Develop contingency plans to address potential risks and ensure a swift and effective response to challenges.
Qualifications and Experience:
? Hold a minimum advanced diploma in advertising, marketing, business, etc.
? Possess a minimum 5 years of experience as Advertising, Marketing or Brand Manager
? Must have the ability to communicate in English, Chinese Mandarin and Cantonese. Speaking other Asian languages, such as Japanese, Korean, will be considered an added advantage.
? Experience in the E-commerce industry is a must.
? Skilled in social media platforms, such as “Xiaohongshu,” “WeChat,” “Facebook,” “Tik Tok”, SEO/SEM, data analytics.
? Strong organisational and communication skills.
? Strong interpersonal skills; a team player, positive and innovative thinker.
? Extremely detailed orientated with exceptional communication, proofing and reviewing skills.
? Exceptional creativity and attention to details.
Salary - $90,000 plus super
