Position Description
Position Title: Lifecycle Marketing Coordinator
Department: Marketing
Reports to: CRM Specialist
Direct reports: None
Incumbent: Elizabeth Hayes
Date: 31st Jan
Role Primary Purpose:
Support on the engagement, AOV and retention rate from existing customers. Improve new
visitor nurture to purchase %. Support the evolution of our consumer contact program to
be increasingly relevant, real time and channel agnostic.
Freedom to Act / Autonomy:
Freedom to bring to the attention any issues that will, or have the potential to
adversely affect safety standards of the Company.
Key Responsibilities
? Create, brief and manage email and retention campaigns.
? Manage promotions setup and code management for all
automations.
? Apply a test, measure and learn approach (A/B testing) to initiatives
across all channels (edm, web push, app push, web channel).
... Click here to view more detail / apply for CRM & Lifecycle Coordinator
Position Title: Lifecycle Marketing Coordinator
Department: Marketing
Reports to: CRM Specialist
Direct reports: None
Incumbent: Elizabeth Hayes
Date: 31st Jan
Role Primary Purpose:
Support on the engagement, AOV and retention rate from existing customers. Improve new
visitor nurture to purchase %. Support the evolution of our consumer contact program to
be increasingly relevant, real time and channel agnostic.
Freedom to Act / Autonomy:
Freedom to bring to the attention any issues that will, or have the potential to
adversely affect safety standards of the Company.
Key Responsibilities
? Create, brief and manage email and retention campaigns.
? Manage promotions setup and code management for all
automations.
? Apply a test, measure and learn approach (A/B testing) to initiatives
across all channels (edm, web push, app push, web channel).
... Click here to view more detail / apply for CRM & Lifecycle Coordinator
