The role is within the Product & Solutions team covering Australia, New Zealand & South Pacific, one of Visa’s most dynamic and innovative regions. This roles primary focus is to work closely with clients to deliver superior loyalty solutions and preference for Visa as a strategic partner and enabler of value propositions for the digitally-enabled consumer and will also have the opportunity to get involved in other priority areas across the product function.
The Offer Strategy & Content Manager has a broad remit with respect to growing and expanding the offers product and solutions and is responsible for the sourcing and implementation of the offers strategy, extending content from various the acquiring networks, SMEs, strategic merchant partners and aggregators/digital marketing agencies.
The role will work closely with the in-market Program and Product management teams and internal stakeholders to ensure best in class offers and program set up, management and enhancements. This includes driving new initiatives including the go-to-market content strategy, optimise usage and implement increment improvements within the products life cycle.
You will also be co-developing the right solution for targeted merchant segments and leveraging Visa’s rich data assets to drive greater outcomes for clients, to drive greater customer loyalty.
We are looking for a self-starter who demonstrates a keen interest in retail sales, content strategy and sales in the customer engagement and loyalty field. You should be adept at collaborating with cross-functional teams to deliver best solutions for our clients.
Key Responsibilities
Support Visa’s loyalty growth targets and strategic business benefits realization
Help source robust merchant discounted or cashback investments in identified priority industries and partnerships
Create differentiation for Loyalty/Cashback platforms and client programs
Grow offers content by working jointly with the marketing, partnerships and merchant sales team to develop relationships via Issuer and Acquirer teams, leading conversations with merchants and aggregators to ensure quality sourcing of content.
Work with Program Managers to grow existing channels and optimise results including implementation of key strategies to drive quality content, offer activation and redemption, offer approval, multi-offer presentment and implement new product features
Maintain and update, in consultation with internal stakeholders, an offers best practice Program management structure and implementation guide across all programs to optimise the success of all offers programs.
Partner with Issuers and merchants to drive card on file and cross border initiatives through card linked offers.
Develop, in consultation with internal stakeholders, enhanced processes to uplift the management of the offers programs and implement across the issuing programs.
Actively partner with the support teams to operationalise the offers content, contract and deliver offer publishing, including the use of data driven insights to secure the best offers.
Seek out and lead continuous improvement in the Program’s operating model and make proposals to Program leadership on enhancement opportunities.
Lead by example with hands-on approaches to demonstrate program management excellence and share best practices.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
