Publicis Groupe is a world leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on the Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally.
Publicis LeOne is a true Power of One solution. A seamless, connected, and integrated team that amalgamates all of the Groupe’s services to navigate and work across one of our highest profile clients – Haleon, a world-leading consumer health company with a purpose to deliver better everyday health with humanity.
Excitingly, we are currently on the lookout for a proactive and detail oriented Digital Operations Director to join our Publicis LeOne team.
The role
In this role, you will play a pivotal role in maximising the effectiveness of digital media campaigns and ensuring that the client’s digital objectives are met. You will have full ownership of output by the digital activation team across all client brands and digital channels, ensuring no errors and strong performance.
As the Digital Operations Director, you will be the implementation and execution expert within the team, ensuring the systems and processes in place support the planning efforts and client KPIs.
Key responsibilities
Reporting into the Group Digital Director, your scope will include:
- Overseeing campaign set-up and work with on-shore and off-shore teams to ensure that campaigns deliver against client KPIs and budgets
- Leading and ownership of digital ad operations including processes, tracking, measurement
- Maintain a strong understanding of relevant platforms and technologies
- Close collaboration with the TAAG team to ensure consistency and accuracy in trafficking outputs
- Oversee the ad operations workflow, ensuring accuracy, and provide guidance to team
- Ensuring the complete monitoring and accuracy of digital campaigns, and that optimisation and performance are adhered to as per communicated KPIs; these include but are not limited to – budget pacing, timing on reporting, campaign timing, campaign performance by channel, etc.
- Ensure data accuracy/validation across all platforms and reporting
- Developing and maintaining strong operational relationships with external partners, vendors, and platforms to ensure successful campaign execution and collaboration
- Supporting the channel specialists to develop channel recommendations as well as post-campaign analysis and reports, when required; also ensuring accuracy in the finance and invoicing process
- Ensuring global operational mandates from the client are implemented correctly and in a timely manner
- Ensuring that the client is using the optimum ad-tech configuration for all channels, always
- Developing bespoke quality control and performance tracking processes for the client and internal teams
What you’re looking for
- A strong team with a supportive and collaborative culture
- An opportunity to work across a Publicis Power of One model and receive exposure to dynamic channels and types of work/briefs
- Exposure to one of the biggest advertisers in our market today
- Working with a client who offer longer lead times than the industry average making the work/life balance easily achievable
- Opportunity to fulfil your career goals in a business large enough to accommodate them - we have one of the finest mobility programs GLOBALLY!
What type of person will be successful in this role
- Relevant industry experience, preferably an agency background on a large, complex client in the FMCG or CPG categories, but not essential
- Excellent understanding and working knowledge of digital marketing, backed by relevant experience in the major digital channels and proven experience planning holistic digital advertising campaigns across multiple digital channels (programmatic essential; social and search ideal)
- Good understanding and working knowledge of the Australian media landscape
- Highly proficient in the following Office platforms: Word, PowerPoint, and Excel
- Strong leader and able to lead a team of experienced digital professionals with experience managing a team of people
Additional information
Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:
- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
- A creative, fun, and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- A culture of open feedback and support to reach your goals through our Career Conversations program
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and, Embrace (reconciliation action plan) programs
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
- Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs
If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.
