• Work closely with Senior Managers and Accounts Management team to align marketing activities and materials to mlcoa’s sales and marketing plans
• Responsible for creating and preparing all promotional materials and campaigns alongside driving technical requirements.
• Manage mlcoa LinkedIn pages, including content creation, reporting on results and optimising activity accordingly.
• Plan, create and schedule weekly and monthly communications in line with promotions, events and other marketing initiatives.
• Coordinate marketing calendar to ensure all activity is on track as planned and stakeholders are kept up to date on the status of work.
• Ownership of brand websites ensuring all content is up to date, working closely with external agencies to carry out required maintenance and updates.
• Develop and create all marketing materials in line with brand guidelines including flyers, product sheets, presentations, brochures and infographics.
• Organise and execute conferencing events, sponsorship and association relationships. Including end to end support of quarterly in-person educational seminars.
• Organise and oversee mlcoa’s national webinar schedule, including setting up event in Teams Webinar, preparing marketing material and comms to advertise to customers (Quick word, LinkedIn, mlcoa Website, vault Resources), support speaker with formatting slides and on the day of the session, set up ‘’resources webpage’’ and event survey etc.
• Manage mlcoa team email signatures via Exclaimer Cloud, including producing banners in line with current campaign
• Oversee the mlcoa pages on the MedHealth intranet, including internal and external document management
• Support and collaborate with stakeholders across mlcoa and wider MedHealth organisation.
• Monitor mlcoa national email inbox, and distribute correspondence to the appropriate individual, or state / territory office

About Caleb & Brown

Caleb & Brown is a global leader in personalised cryptocurrency brokerage services, serving over 30,000 clients across 100+ countries. We pride ourselves on delivering a unique, premium experience, where clients work directly with a dedicated broker for expert guidance across a wide range of digital assets. Our 24/7 team ensures seamless, high-touch support around every aspect of our clients' needs.

Role Description

As a Sales Analyst, you’ll be directly involved in identifying, acquiring, and managing relationships with referral partners. This role is pivotal in driving new business and expanding Caleb & Brown’s reach within the cryptocurrency space. Working closely with the Senior Business Development Manager, you will engage in outreach, execute on growth initiatives, and help execute on Caleb & Brown’s sales strategy.

This role is a unique opportunity to make an impact within a fast-growing Australian crypto company, and as one of the first hires in the Sales team, you'll have the opportunity to bring fresh ideas and drive growth initiatives in the company. Your input will be key in shaping our approach, identifying new partnership channels, and optimising current strategies to maximise partnership acquisition and conversion rates.

Key Responsibilities

Acquisition & Lead Generation

• Identify and engage potential referral partners across multiple sales channels
• Conduct targeted outreach to prospective partners, focusing on high-impact platforms while exploring and brainstorming new and innovative channels for the team to explore.
• Work alongside the Senior Business Development Manager to develop collateral used for various partner types and pitches

Sales & Relationship Management

• Work closely with the Senior Business Development Manager to identify new partnership opportunities and be involved in the end to end sales process from initial outreach to a signed agreement.
• Assist in the post acquisition tasks required for new partners, including onboarding new partners, maintaining clear communication and supporting each partner in their first promotional activities of C&B.
• Provide ideas and strategies to increase engagement and conversion among existing partners.
• Participate in sales calls, with the opportunity to lead calls over time, as you eventually develop your own portfolio of partners.

Strategy & Growth Initiatives

• Work collaboratively to identify and test new sales channels beyond proven winners, helping to grow Caleb & Brown’s reach and uncover new revenue and growth opportunities
• Analyse and report on the effectiveness of outreach and partner acquisition, contributing ideas to optimise our processes and conversion strategies.
• Actively contribute in brainstorming sessions and strategy discussions, bringing fresh ideas to the table and showing initiative in exploring innovative growth tactics.

Process Improvement & Analysis

• Maintain and enhance our lead generation list, ensuring that potential partners are well-researched and prioritised based on strategic goals.
• Coordinate with the Marketing team to update and enhance sales collateral, ensuring alignment with Caleb & Brown’s branding and messaging.

What We’re Looking For

An ideal candidate is entrepreneurial, driven, and a self-starter who's eager to be involved in the crypto space and drive new opportunities for growth. You’ll be someone who:

• Has a genuine passion for the cryptocurrency industry and stays informed on current trends and developments.
• Has a strong work ethic and is eager to build a successful career in the crypto space
• Is a creative problem solver who loves brainstorming and is excited to bring new ideas forward.
• Is adaptable, able to pivot and experiment with different outreach methods to see what works best.
• Values a collaborative environment and enjoys working closely with colleagues to develop and refine ideas.

Skills & Qualifications:

• Strong communication skills
• Crypto knowledge and interest is required
• Proven ability to manage multiple tasks and prioritise in a fast-paced setting
• Highly organised with strong analytical skills and attention to detail.
• Loves experimenting new ideas 

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• Experience in client-facing, sales, business development or crypto is a plus.

• Join a dynamic and knowledgeable team composed of seasoned professionals who have substantial expertise in both the cryptocurrency realm and traditional financial systems. This unique blend of experience will provide you with invaluable insights and learning opportunities, allowing you to deepen your understanding of the intricacies involved in both sectors. Collaborate with industry veterans who are passionate about sharing their knowledge and skills, ensuring that you stay at the forefront of financial innovation and trends.