As the Commercial Sales Strategy Manager for the APAC region, you’ll play a pivotal role in driving our merchant growth strategy across all market segments, from SMB to Global Enterprise. Reporting to the Regional Director of Commercial Sales Strategy, you’ll develop and execute comprehensive strategies that leverage the full spectrum of business levers, including product, pricing, marketing, sales, and support, to drive merchant acquisition, activation, retention, and revenue growth. Your ability to analyse merchant behaviour, market trends, and the competitive landscape will directly influence Afterpay’s success in supporting our merchant partners.

Key Responsibilities:

• Lead the creation and execution of data-driven sales strategies that drive revenue growth across all merchant segments, from SMB to Global Enterprise.

• Manage pre- and post-sale monitoring activities to maintain a strong sales pipeline and conduct forecast analysis, ensuring that revenue targets are met.

• Develop and implement market segmentation strategies that align with our business goals.

• Execute initiatives across product, pricing, marketing, and sales to boost merchant acquisition, retention, and revenue growth.

• Utilise insights from internal and external data to inform and optimise strategies around merchant value levers, enhancing acquisition, retention, and activation.

• Analyse merchant journeys, market trends, and the competitive landscape to identify growth opportunities and inform strategic decisions.

• Collaborate with product, marketing, sales, support, risk, finance, and in-market leaders to prioritise and execute growth initiatives across all merchant segments, ensuring alignment and driving execution of key programs.

• Lead and influence large cross-functional teams, fostering a collaborative environment that encourages innovation and effective teamwork while maintaining a strong merchant focus.

• Monitor key metrics and KPIs to track progress against growth goals, providing regular and insightful reporting to senior leadership.

• Develop self-serve dashboards to empower sales leaders with real-time data, enabling them to manage their teams and drive performance more effectively.

• Stay informed about industry best practices, emerging trends, and new technologies related to product growth and merchant acquisition.

We’re looking for a strategic and results-driven Senior Manager to join our Commercial Sales Strategy team, with a dedicated focus on the SMB segment in the APAC region. In this role, you’ll play a crucial part in expanding Afterpay’s footprint in the SMB market, crafting and executing strategies that will drive significant growth. You’ll work closely with global stakeholders and collaborate with product, pricing, sales, marketing, and support teams to optimise the sales funnel, enhance merchant acquisition and retention, and ensure APAC’s unique market needs are fully addressed and seamlessly integrated into our broader global strategy. Your efforts will be key in driving both merchant satisfaction and overall business success.

Key Responsibilities:

• Develop and implement innovative sales strategies that accelerate growth and market share within the SMB segment, ensuring Afterpay continues to be a leader in the payments space.

• Collaborate with global stakeholders, including product and operations, to ensure APAC’s SMB needs are represented in Afterpay’s global initiatives.

• Enhance sales processes and resource allocation to maximise efficiency and performance within the SMB market, driving stronger results and merchant satisfaction.

• Utilise data analytics to inform strategic decisions, identifying key opportunities to optimise performance and drive impactful initiatives.

• Lead efforts to reduce merchant churn by developing and implementing targeted strategies aimed at improving retention within the SMB segment.

• Oversee and drive the success of key programs within the SMB segment, ensuring they deliver measurable ROI and set new standards for strategic initiatives at Afterpay.

• Work in close partnership with product, pricing, sales, marketing, and support teams to optimise the sales funnel, improve merchant acquisition and retention, and address challenges and opportunities across the APAC region.

• Extend strategic coverage to other segments, including mid-market and enterprise, ensuring a holistic approach to market growth in the APAC region.

This is an opportunity for an all-round marketer to join the NSW Residential Project Marketing team, supporting the Project Managers and Project Directors in executing project marketing strategies, and delivering communications and marketing initiatives.  

• Set up and manage projects in various systems (Dev ID, Particle, CRM, Avanser) and maintain project display suites collateral.
• Manage online property listings, email campaigns, and social media content across multiple platforms (Facebook, Instagram, LinkedIn).
• Liaise with clients, advertising, media & PR agencies, architects, and other consultants to manage deliverables and communications.
• Organise and manage project launches, client and customer events, and provide support for project updates.
• Compile and produce digital magazines, eDMs, and marketing collateral, ensuring all content is accurate and up-to-date.
• Provide reports and presentations for client meetings, assist with client invoicing, and manage database communications strategies.
• Execute Colliers NSW Residential brand initiatives (B2B and B2C).

Reporting into the Brand Marketing Manager, the eCommerce Marketing Specialist will be pivotal in optimising the Leafio website to drive traffic, enhance user experience, and increase conversions.

The expertise required in eCommerce marketing, particularly with Shopify Headless Commerce, will be instrumental in executing Leafio's digital strategies and achieving our growth objectives.

The eCommerce Marketing specialist will be passionate about leveraging data-driven insights to create compelling online experiences, enjoying a dynamic role in a fast-paced environment.

Key Responsibilities

• Website Optimisation

  • Analyse and optimise the Leafio website to enhance user experience and drive conversions.

  • Implement and manage A/B testing and other optimization techniques to improve site performance.

  • Collaborate with web developers to ensure seamless integration of marketing initiatives and functionalities.

• eCommerce Strategy and Execution

  • Develop and execute digital marketing strategies to drive traffic and revenue through the Leafio website.

  • Manage and optimise online advertising campaigns, including Google Ads, social media ads, and display advertising.

  • Analyse eCommerce performance metrics and provide actionable insights to improve sales and engagement.

  • Conduct keyword research and optimises on-page elements (meta tags, headings, content).

  • A/B testing and experimentation: Ability to methodically implement regular tests and analyse results to determine the most effective SEO strategies.

• Shopify Headless Commerce Management

  • Utilise Shopify Headless Commerce to design and implement customised, high-performance eCommerce solutions.

  • Work with the development team to ensure effective use of Shopify’s API and other integrations.

  • Stay updated on Shopify trends and best practices to continuously enhance our eCommerce platform.

• Content and SEO Management

  • Oversee the creation and optimization of content to enhance search engine rankings and attract target audiences.

  • Implement content updates (copy, images, video etc) to product and landing  pages.

  • Develop and implement SEO strategies to improve organic search performance and drive relevant traffic.

  • Implement on-page SEO best practices, focusing on site architecture and internal linking strategies.

  • A sound understanding of technical SEO and ability to confidently identify and implement site changes required.

• Reporting and Analytics

  • Monitor, analyse, and report on key performance indicators (KPIs) to measure the success of eCommerce initiatives.

  • Utilise tools like Google Analytics and other analytics platforms to provide regular performance updates and recommendations.

  • Ability to dissect competitor strategies and identify opportunities to win greater share of search and authority 

  • Ability to interpret data to improve on-site elements and user experience, leading to higher conversion rates

• Collaboration and Communication

  • Work closely with the marketing team to align eCommerce strategies with broader marketing goals and campaigns.

  • Coordinate with cross-functional teams, including design, development, and customer service, to ensure cohesive execution of marketing strategies.

• Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)

  • Deliver on individual and set departmental OKR and KPI’s as determined from time to time.