We are seeking a talented and experienced Email Marketing Lead to spearhead our email marketing strategies.

As the Email Marketing Lead, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.

Our team is dynamic and passionate about our work. We engage in daily collaboration, prioritising data-driven insights that yield tangible results, steering clear of fluff, jargon, or guesswork. And the best part? We genuinely enjoy working together!

Over 3 years, we’ve invested $1M+ into trying and testing every digital strategy to see what works and what doesn’t. It seems the rules to succeeding online are always changing, so everyday our team is building new and intuitive tools to tackle the future of marketing. 

We solve the digital world by turning to the numbers (real, hard evidence you can’t deny). And our clients turn to us, the Online Marketing Gurus (the nerds who know their stuff and get it done). 

Responsibilities would include:

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

• 3-5years experience  as an Email marketing Specialist or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field

Perks:

• Birthday leave

About frank green

frank green isn’t a person, it’s a philosophy. We are frank about living green.

Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

Your New Role

As the Performance Marketing Lead, you’ll drive the digital marketing strategy, ensuring we reach the right customers, maximise our ROI, and accelerate business growth. You’ll take the lead in managing multi-channel campaigns across paid search, social, display, and affiliate marketing, using data to refine and optimise performance. Reporting to senior leadership, your insights will shape how we achieve key metrics and propel us forward.

You'll be hands-on, guiding the execution of our campaigns while keeping an eye on industry trends and identifying fresh opportunities for growth. If you thrive in a fast-paced, data-driven environment and love a challenge, this is your opportunity to make a big impact.

Your Day to Day

• Lead performance marketing strategies across multiple digital platforms
• Manage and optimise paid media campaigns to drive high-quality traffic
• Analyse and report on campaign performance, using insights to refine strategies
• Drive A/B testing to enhance ad creative, targeting, and conversion rates
• Collaborate with internal teams to align campaigns with business goals
• Stay ahead of digital marketing trends and explore new growth opportunities
• Oversee budget allocation to maximise campaign effectiveness
• Work with external agencies and platforms to ensure seamless execution

What You Need

• Deep expertise in paid search, social media, display, and affiliate marketing
• Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads Manager)
• Exceptional analytical skills to interpret data and translate it into strategy
• Experience with A/B testing and iterative marketing practices
• Strong organisational skills and the ability to manage multiple campaigns
• Knowledge of SEO and broader digital marketing principles is a plus

The Perks

• Dog friendly offices.
• Staff discount on frank green products.
• Personal learning & development budget.
• A real opportunity to have an impact on a global brand.
• Celebration birthday day off as paid leave.
• Plenty of autonomy and opportunity to grow.
• Generous parental leave.
• Hybrid work environment.
• Fun and inclusive staff events and celebrations.

Our Culture:

At frank green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and our culture incorporates everyone's perspectives and experience.

We're creative, pragmatic and driven by the pursuit of “anything is possible”, but there's enjoyment in every meeting because we thoroughly enjoy the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.

To Apply

This role is for someone who thrives in a fast-paced, entrepreneurial environment, where every day brings new challenges and opportunities. If this sounds like you, hit APPLY NOW and we'll be in touch.