The Senior Brand Manager will utilise their strategic mindset and a strong background in product marketing to create and implement marketing strategies to promote Montu’s brands and products. They will lead the brand marketing efforts and work closely with cross-functional teams to drive growth of our brand portfolio, ensure brand consistency and successfully manage campaigns. 

Strategic Planning:

• Leading the development, implementation and execution of commercial and product marketing strategies and plans to achieve brand growth objectives e.g. market analysis, positioning, segmentation, forecasting, product launches, pricing strategies, development of demand generation campaigns and marketing materials.
• Identify growth opportunities for Montu’s product portfolio.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
• Develop and implement product launch strategies

Brand Identity Development:

• Work with cross functionally to develop new brands including visual identity, brand messaging, style guides, and packaging
• Define and communicate our brand's unique value proposition.
• Develop and implement strategies to ensure effective product positioning of existing and new products
• Crafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in market 
• Lead the development of visual narratives that tell the brand's story and engage audiences across different touchpoints.

Campaign Management:

• Develop and end-to-end execution of integrated marketing campaigns across digital, social media, print, and events, targeting a clinical audience.  
• Monitor sales results and modify product focus/promotional plans accordingly.
• Create and be accountable for a campaign calendar, ensuring timely and successful execution. 
• Stay abreast of industry trends to identify new opportunities.

Marketing Collateral Creation:

• Develop marketing collateral briefs for the creative and content teams such as eDMs, brochures, flyers, banners, presentations, and digital assets.
• Oversee content creation and distribution, ensuring alignment with brand messaging and target audience.
• Ensure brand consistency is maintained across all communications and collateral.
• Oversee our product information on websites (internal and external).

Project Management:

• Coordinate and collaborate with internal teams to ensure seamless project execution.
• Monitor project timelines, resources, and budgets to ensure on-time and on-budget delivery.
• Identify and address any potential roadblocks or challenges throughout the project lifecycle.
• Manage project stakeholders, ensuring they are well informed of project status and updates. 

Data-Driven Decision Making and Reporting:

• Analyse market data, consumer insights, and competitive intelligence to make data-driven decisions.
• Adjust brand strategies based on performance metrics and market dynamics.
• Leverage data analytics to understand the drivers of success and areas for improvement.
• Utilise key performance indicators (KPIs) to measure and report on the effectiveness of marketing initiatives.
• Gather feedback from customers/sales teams to inform marketing strategies.

• Work closely with the Director of Sales to maximise lead generation and conversion of MICE business in line with the hotel targets and strategy.
• Management of business from an agreed segment across certain markets, which could be corporate companies, Government, and / or entertainment.
• Maintain existing client/account base to ensure business is retained and developed where possible.
• Research new business for Sofitel Sydney Darling Harbour for new lead generation.
• Identify new business opportunities through any means.
• Conduct research to uncover opportunities focusing particularly on “desirable business” and/or “need periods”.
• Know competitor accounts and target businesses.
• Adequate follow up and follow through on all opportunities to win business for Sofitel Sydney Darling Harbour.
• Ensure adequate sales time is spent on communicating with clients.
• Providing market intelligence on a regular basis and understanding of competitor strengths weaknesses.
• Submit reports on sales activities, competitor information market trends and any new opportunities as required.
• Have a complete understanding of Sofitel Sydney Darling Harbour's sales and service vision, its products, services, presentation of brand, and rate structure to fulfil business objectives.
• Liaise with other Hotel Departments and within the Reservations, Conference and Events Department effectively.

Benefits, Rewards, Motivations

• Industry benefits worldwide on accommodation, dining and lifestyle services.
• Access to daily discounted coffee and Ambassador dinning menu. 
• A unique training platform to enhance your skills and knowledge. 

Hi. We’re OFX, a global provider of online, international payment and expense management services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

Our focus is to support businesses to move away from costly, manual payment processes and provide both scalable and automated solutions that drastically improve the ability of businesses to support their finance functions with an innovative new approach to global payments, domestic payments and expense management. 

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Purpose of your role

At OFX, user relationships are a key priority in providing an unparalleled experience to our customers. As an Account Manager, you will be responsible for winning, servicing, retaining and growing a designated portfolio. You will be responsible for achieving new and existing revenue targets whilst ensuring there is minimum level of customer churn across the portfolio.

It has never been a better time to join OFX as we unveil a revolutionary new product, distinguishing us from competitors. In conjunction, you’re able to leverage your relationship-building prowess to deliver top-tier client service, addressing business challenges with our tailored solutions and working closely with your manager to improve the overall service offering. You will proactively identify client needs, aligning our product suite to foster their business growth and provide support to ensure their extensive use of the platform. Your expertise in accounting, payments, and SaaS sales is key to succeeding in the role.

What you do

• Grow and manage an existing portfolio of clients with a focus on increasing revenue and clients, providing best in class expertise and specialist market and product knowledge.
• Pro-actively engage your portfolio to communicate events, provide updates on product improvements, identify use cases for providing further value to these users, generate new referral opportunities for the new business team to expand and reduce churn by becoming a valuable relationship to your clients’ businesses.
• Bring experience in the relationship management of a portfolio to be able to develop a key account plan that manages growth of our top accounts vs general accounts while maintaining the balance to support both effectively.
• Provide responsive and efficient management of all inbound enquires and liaise with support, product and implementation teams to ensure a satisfactory outcome for your clients’ requests while providing user feedback/issues to assist product development and enhance our CVP of the channel.
• Actively engage and work closely with the OFX compliance, marketing, operations, sales and development/engineering teams in pursuit of achieving commercial objectives.
• Strictly adhere to the full suite of OFX credit, risk management and group policies.