The Senior Brand Manager will utilise their strategic mindset and a strong background in product marketing to create and implement marketing strategies to promote Montu’s brands and products. They will lead the brand marketing efforts and work closely with cross-functional teams to drive growth of our brand portfolio, ensure brand consistency and successfully manage campaigns.
Strategic Planning:
- Leading the development, implementation and execution of commercial and product marketing strategies and plans to achieve brand growth objectives e.g. market analysis, positioning, segmentation, forecasting, product launches, pricing strategies, development of demand generation campaigns and marketing materials.
- Identify growth opportunities for Montu’s product portfolio.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
- Develop and implement product launch strategies
Brand Identity Development:
- Work with cross functionally to develop new brands including visual identity, brand messaging, style guides, and packaging
- Define and communicate our brand's unique value proposition.
- Develop and implement strategies to ensure effective product positioning of existing and new products
- Crafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in market
- Lead the development of visual narratives that tell the brand's story and engage audiences across different touchpoints.
Campaign Management:
- Develop and end-to-end execution of integrated marketing campaigns across digital, social media, print, and events, targeting a clinical audience.
- Monitor sales results and modify product focus/promotional plans accordingly.
- Create and be accountable for a campaign calendar, ensuring timely and successful execution.
- Stay abreast of industry trends to identify new opportunities.
Marketing Collateral Creation:
- Develop marketing collateral briefs for the creative and content teams such as eDMs, brochures, flyers, banners, presentations, and digital assets.
- Oversee content creation and distribution, ensuring alignment with brand messaging and target audience.
- Ensure brand consistency is maintained across all communications and collateral.
- Oversee our product information on websites (internal and external).
Project Management:
- Coordinate and collaborate with internal teams to ensure seamless project execution.
- Monitor project timelines, resources, and budgets to ensure on-time and on-budget delivery.
- Identify and address any potential roadblocks or challenges throughout the project lifecycle.
- Manage project stakeholders, ensuring they are well informed of project status and updates.
Data-Driven Decision Making and Reporting:
- Analyse market data, consumer insights, and competitive intelligence to make data-driven decisions.
- Adjust brand strategies based on performance metrics and market dynamics.
- Leverage data analytics to understand the drivers of success and areas for improvement.
- Utilise key performance indicators (KPIs) to measure and report on the effectiveness of marketing initiatives.
- Gather feedback from customers/sales teams to inform marketing strategies.
