You will be responsible for two distinct job responsibilities Retail Marketing and brand pitching. You will be responsible for developing and executing retail marketing plans across ANZ with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content. Developing short and long-term retail channel strategies driving annual growth to build a sustainable business that achieves annual revenue targets. You will pitch local franchise marketing plans that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities. The role will be responsible for delivering consumer and retail, balancing the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.

Retail Marketing, planning and execution:

• Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to create programs that drive product placement and sell through for a designated retail partners
• Develop long range Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc.
• Developing short and long-term (+18 months) retail channel strategies driving annual growth
• Proactively identifying new retail accounts to pitch and secure
• Proactively conceptualise and develop cross promotions with other Universal divisions
• Sharing of best practice with ANZ SEAI teams to ensure creative is consistent and on brand and materials can be shared broadly across APAC and globally
• Remain competitively aware of competitors’ retail programs & share best practices/results
• Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
• Managing the retail marketing budget for designated retail partners
• Approve all retail marketing submissions for designated retailers
• Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
• Regular attendance of trade shows and social industry functions where applicable – e.g Australian Toy, Hobby and Licensing Fair. Brand Marketing:
• Create and pitch to key licensee and designated retailers through engaging brand and retail presentations
• Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
• Support the team with the coordination of all events in region (summits, KPM’s, trade shows)
• Support the team with any franchise marketing programs across ANZ • Support where needed all key selling and brand events (partner summits, immersion sessions, top to tops)
• Partner with global marketing and retail marketing teams to secure required presentations
• Ideate and develop compelling franchise campaigns with focused retail activation plans

The Commercial Manager will be responsible for proactively supporting the Commercial Director to drive the regional strategic objectives and budget targets. This includes helping to manage the appointed Consumer Products Agents to deliver business growth in key categories, as well as distributors, licensees and retail partners

Key Responsibilities

• Partner with the Commercial Director to deliver the commercial and strategic objectives for SEA and India through proactive management of third-party agents.
• Maintain a day-to-day relationship with external Agent teams, to focusing on growth across key categories and retail accounts aligned to strategic goals to meet budget targets.
• Unlock the direct relationship with Regional Distributors to drive further regional growth with key master toy partners
• Work collaboratively with the internal UPE teams, (Legal, Finance, Category, Retail, Franchise) to ensure clear communication s to Agents and information flow on key deliverables are maintained.
• Ensure incoming deal memos meet Business and Region Guidelines to deliver business growth aligned to Category strategy.
• Responsibility to ensure prompt deal memo entry via CRM system and tracking critical path with Team Manager to Fully Executed contract status, complying to Company timelines and procedures.
• Work with our Retail & Franchise Director and Agent teams to deliver compelling cross-category Retail campaigns to build 365 consumer engagement including liaising on asset requirements and delivery and submission approvals
• Be a Brand champion for all retail marketing submissions and approvals.
• Collaborate with internal stakeholders across multiple divisions: Category, Franchise, Retail, Creative, Parks, Theatrical, T V, Distribution and Digital teams to ensure all information shared with Agents is up-to-date and relevant to deliver on business objectives in appointed markets.
• Work inter-divisionally to maximise “Symphony” marketing synergies to enhance cross category launches and sell-through at key accounts.
• Liaise with external stakeholders, Master Toy, Agent Teams, Distributors and Licensees to deliver accurate records and reports on launch collections and retail placement. • Working with the UP&E Creative Team to inspire licensees with new product ideas through innovative use of assets and creative concepts
• Working closely with the UP&E Creative Team to oversee product development life cycle from concept to release into retail
• Drive additional growth across the region by identifying gaps in categories, and markets
• Help co-ordinate business review presentations to cover key seasonal & consumer moments and maintain retail calendars for Agent markets
• Help with diary management of team schedule, arranging conference calls to fit regular business cadence and commercial deadlines.
• Maintaining databases, spreadsheets and tracking documents liaising internally and externally where required.
• Sharing best practice examples with Agent Teams to cover product category and retail.

Administration

• Stakeholder management, monitoring the status of all activities to provide weekly report updates.
• Planning retail pitch meetings, travel and accommodation arrangements
• Manage expenses in timely manner Communication and Culture
• Be a positive force of change across a wide geography, helping to shape best in class culture to promote creativity, efficiency and partnership
• Champion our remit to uphold a culture of diversity and inclusivity
• Engage across all areas with a positive, collaborative and one-team approach to Agent Management

You will be responsible responsible for developing and executing a long-term business strategy for the Fashion and Living (F&L) and Food Beauty and Care (FBC) category, ANZ that leverages the richness of NBCUniversal’s entertainment content to build a sustainable business that achieves annual revenue targets. This role will develop and execute annual growth strategies that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities. The role will be responsible for identifying the best licensees to partner with, negotiating agreements, driving innovative and quality product ranges, providing ANZ specific input into global deals, accurate quarterly forecasting and promoting retail sell-in of ranges.

• Develop category strategies for F&L & FBC in conjunction with the Category Director by identifying opportunities and fill gaps by product sub-category, age segment, market channel and franchise.
• Lead contract negotiations for key licensees, analyze and vet business plans and brand manage to ensure contract deliverables are met
• Drive joint business planning with key licensees and retailers to deliver plans.
• Undertake category analysis and performance via data insights (POS and Circana) and analytics, industry trends, competitors, business opportunities. Liaise with external stakeholders to deliver accurate records and reports on launch collections and retail placement.
• Curate data led targeted presentations to pitch, support or launch licensing programs
• Partner with the PD team to drive quality and champion innovation in local product development. Ensure timely product approva ls in line with industry needs
• Fiscal responsibility to include annual budget planning and quarterly revenue forecasting 
• Manage time effectively to ensure prompt deal memo entry via CRM system and tracking critical path with Team Manager to Fully Executed contract status, complying to Company timelines and procedures.
• Analyse business performance across category by licensee and retailer and develop growth objectives and strategies
• Integrate licensee base into cross category brand and marketing plans
• Develop and maintain relationships with key buyers and decision makers across ANZ retailers
• Develop product lines and segmentation strategy for key licensees driving innovation and quality
• Regular attendance of trade shows and social industry functions where applicable – e.g. Brand Licensing Europe
• Collaborate with category teams and UP&E stakeholders - Legal, Finance, GBS to ensure partner optimisation and compliance