What you'll do
This is your opportunity as the Product Associate to assist in the development and management of our products throughout their lifecycle. This role involves working closely with cross-functional teams, including technology, marketing, sales, and ad-operations to ensure the successful launch and continuous improvement of our products.
- Assist in gathering and defining product requirements based on market research, customer feedback, and internal stakeholder input.
- Prepare and maintain comprehensive documentation for product features, functionality, and specification along with regular reports on product performance, market trends, and customer feedback.
- Collaborate with the Product Manager and engineering team to develop and refine product specifications, participating in the development of product roadmaps and timelines.
- Coordinate with cross-functional teams to ensure a smooth product launch, assisting in the development of go-to-market strategies, including pricing, positioning, and messaging.
- Assist in the development of product updates and enhancements based on performance data with the use of performance metrics to identify areas for improvement & gathering customer feedback and conduct usability testing to inform product enhancements.
- Serve as a point of contact for customer inquiries and support issues related to the product.
