Responsible for creating and implementing marketing strategies to promote revenue growth and generation to deliver outstanding guest experience and financial profitability.
You will join a team of marketing managers, managing a portfolio of parks and resort properties, managing the performance of campaign strategies in collaboration with key brand, GX, marketing, digital and product teams. Working collaboratively with key stakeholders across the business, the role contributes to improving the guest experience and driving new acquisition and retention strategies to achieve business objectives specifically related to achieving the revenue targets.
As Portfolio Marketing Manager you will have 1 marketing coordinator reporting into you to support the portfolio.
Other key responsibilities include:
- Manage portfolio marketing on a day-to-day basis, ensuring the marketing plan and other initiatives are executed accurately, to budget and on deadline
- Provide hands-on support to leadership team in the development new projects and initiatives aligned with strategy
- Collaborate on performance Marketing strategies for all product areas, including the co-development of annual plans that define performance budgets and KPIs
- Work with the Digital Marketing Specialist to ensure optimisation of established campaigns and implementing test and learn activity
- Meetings with internal stakeholders and management of media agencies to measure and report on campaign effectiveness and optimisation
- Deploy successful marketing campaigns from ideation to execution that enhance the Guest Experience and align to brand standards
- Oversee and approve marketing material, from website banners to hard copy brochures to ensure alignment to GX and brand proof points
- Researching and analysing consumer behaviour, market trends and competitor activity to leverage insights and opportunities wherever possible to drive revenue and enhance guest experience
- Manage budget to within permitted variance alongside internal finance team manager budget and forecast trackers.
- Provide monthly updates and reviews to internal stakeholders include the GM of Marketing
What you will bring:
- Minimum of 3 years’ prior experience in a similar role is desirable;
- Advanced Microsoft Office skills (Word, Excel, Outlook, PowerPoint, Visio and Publisher);
- Intermediate Adobe Suite skills (Acrobat, Photoshop, Illustrator and InDesign) highly regarded
- Technical literacy i.e. knowledge of social media, blog CMS and WordPress platforms.
What’s in it for you?
At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit!
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- “ME” day – one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year
- Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements
- Discounts on all NRMA insurance products including car, home & travel
- Grow or progress your career and move around the country or across the NRMA Group's business with us.
Know you belong:
At NRMA Parks & Resorts we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected no matter what background or experience. We welcome people from all walks of life and embrace unique perspectives.
While we continue to commit to an inclusive, equitable and diverse workplace we are proud of our key achievements to date:
- We made the 2022 AFR Boss Best Places to Work List
- Recognised by Reconciliation Australia for our ‘Stretch’ Reconciliation Action Plan
- Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2023-2025
- Certified as a Family Inclusive Workplace
- Awarded 2023 Australian Workplace Equality Index (AWEI) Bronze Employer & 2022 AWEI Most Improved Employer
Are you nodding your head as you read this? Ready to roll up your sleeves and really make a difference?
Apply now, we cannot wait to hear from you!
