The Senior Brand Analyst plays a pivotal role in provision of actionable insights and knowledge sharing of Montu’s brand performance within the market and opportunity for expanding awareness. Leveraging their research and insights expertise, the Brand Analyst supports the business in harmonising its tools and platforms to not only meet but exceed industry benchmarks.
Day to day:
- Conducting research on market trends, patient behaviours and industry landscape.
- Collaborating with other insights analysts to understand patient consumption behaviours and sentiment about Montu as both a pharmaceutical and technology company.
- Analysing and building brand performance tracking dashboards to understand brand health, awareness, loyalty and sentiment.
- Conducting competitor analysis to best understand how we benchmark against the market and identifying opportunities and threats in the market.
- Using qualitative and quantitative analytical techniques to interpret data and present findings to stakeholders.
- Provide decision support through data-driven insights, forecasting, and scenario analysis.
