Our client is a well known, global computer games company.About the role ...
Our client is a well known, global computer games company.About the roleReporting to the Digital Performance Manager, you will work with internal stakeholders and global teams to develop and deliver a project roadmap and priorities for deployment of ANZ email CRM strategy and campaigns, using Salesforce Marketing Cloud.
Key requirements for the role include:
Working closely with Marketing, Business Development, and global teams to help define and deliver best execution of high-quality, data driven email campaigns with a focus on consumer journey and conversion.
Leading the development of campaign briefs, liaising with key internal stakeholders to understand business objectives and requirements, and translate these into actionable plans based on a thorough understanding of account data, benchmark performance, and consumer journeys.
Developing clear and concise briefs and lead campaign
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