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Jobs in Australia   »   Jobs in Sydney   »   F&B / Tourism / Hospitality Job   »   Publicity & Communications Executive
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Publicity & Communications Executive

MY AUSTRALIA DIRECT PTY LTD

MY AUSTRALIA DIRECT PTY LTD company logo
My Australia Direct Pty Ltd is currently accepting applications for the position of “Publicity & Communications Executive” with Tourism Ireland in Sydney, NSW.

Tourism Ireland is currently looking to hire a Publicity & Communications Executive. This is a full-time position with annual earnings between $75,000 to $90,000 plus superannuation on offer depending on skills and experience.

Through the development and implementation of a comprehensive publicity, communications and promotions programme, the jobholder will play a pivotal role in building and growing brand awareness of the island of Ireland. By maximising all publicity media channels and delivering a programme of sponsorship activities the jobholder will contribute to increasing the value of tourism to the Island of Ireland from Australia and New Zealand in line with agreed targets and Tourism Ireland’s strategic objectives.

Duties include but are not limited to:
• Develop and implement innovative and creative annual PR and publicity programmes for Tourism Ireland
• Identify, develop and maximise media outlets and publicity opportunities
• Develop relationships with traditional media contacts and on-line media to deliver best coverage for the island of Ireland.
• Ensure that the PR and publicity programme complements, reinforces and is integrated with the consumer advertising and trade departments in Australia
• Manage the local PR social media account for Australia
• Prepare and distribute regular press releases and e-zines to key trade and consumer media contacts.
• Collate and arrange access to press clippings;
• Monitor and report on media results on a monthly basis
• Plan and co-ordinate press events, consumer promotions and corporate events
• Co-ordinate creation of digital communications assets and other office design creations and promotional collateral.
• Measure and evaluate programmes against agreed objectives
• Represent Tourism Ireland at various industry and corporate functions and events as relevant.

Skills and Experience Required
• Bachelor’s degree in marketing, media, communications or other relevant discipline.
• Minimum of 2 years related experience
• Strong interpersonal skills and a proven ability to manage effective relationships with media, colleagues and stakeholders.
• Excellent writing skills including writing speech material, news releases, editorial and briefings for on and offline media
• Experience in project and event management. Strong organisational and administration skills.
• Ability to develop and implement a programme of Publicity and PR events, stunts and activities in line with corporate objectives.

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