This is your opportunity to join our team of forward-thinking, change-making individuals. Operating at the intersection of health and tech, you'll help us shape the future of healthcare.
Our Mission
Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all primary care providers. We strive to achieve this through Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners that are powered by our technology - and growing.
We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians.
The Gig
The Healthengine patient experience continues to be a priority for the Healthengine brand and business. With millions of active users and bookings across a range of primary healthcare offerings we are looking for someone to lead the charge in improving and maximising the patient experience beyond the booking.
The purpose of the role is to support the overall marketing strategy through excellence in lifecycle marketing. Ensuring we focus on retaining and maximising our owned audiences is a critical lever for Healthengine as we continue our growth journey. This role will uplift patient comms and lifecycle ensuring we are maximising the tools, audiences and opportunities we have in this space
Responsibilities:
- Lead Healthengine’s patient lifecycle / CRM strategy and execution, delivering strategically-aligned results
- Identify, plan and manage customer journeys across a range of Healthengine use cases and across a variety of channels such as Email, SMS, In-App Messages and push.
- Continually seek to innovate and optimise our customer lifecycle and cross sell efforts using data, insights and product releases to support delivery
- Create go to market plans from a customer communications perspective for new product releases and campaigns
- Measure and report on key results and identify opportunities to improve our customer experience and impact
- Use of third-party tools like Adobe Analytics and Braze to review insights, create user segmentation and execute campaigns across channels
- Optimise onboarding comms across App and Web Acquisition to improve the customer experience
- Create and implement a QA processes to ensure accuracy of customer communications
- Work closely with Legal, Product and Marketing teams to ensure perfect consent management, privacy change implementations and regulatory compliance in the CRM space.
About You
You're the kind of person who takes accountability in a fast-paced, autonomous and flexible environment. Fast may be your default (like us!) but you never, ever compromise on what’s important, willing to take a steady, more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro, and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully, with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately, you care: about people, health and innovation.
Experience you’ll bring:
- +6 years experience in a lifecycle / CRM role with hands-on execution
- Strong technical marketing skills across CRM / Lifecycle & marketing automation in tools like Braze, Hubspot or Adobe tools
- Deep understanding of analytics and reporting to ensure effective measurement and attribution of success and learning
- Worked with marketing/ product teams/designers/engineers and understand how to leverage both product and marketing to drive outcomes
- Understand and apply the principles of UI/UX and customer journey mapping
- Ability to create and deliver end to end lifecycle strategies in a fast moving growth business
Additional Information
The perks behind the work
Healthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. You will learn a lot and grow even more. Healthengine is the ideal workplace to bring ideas, make change and leave a lasting impact on your team and the industry.
In addition to an array of growth opportunities, we also offer:
- A hybrid workplace that offers flexibility to balance work and life
- A vibrant social calendar of events, quarterly team-building activities and more
- Unlimited coffee and snacks, and a subsidised vending machine in our Perth office
- Awesome discounts and salary packaging options through our benefit partner, Maxxia
- Access to learning resources to develop your personal and professional skills
- Workplace wellness program, including extra leave and access to EAP and other wellbeing resources
- Extra leave so you can recharge and focus on your wellbeing
- Support for you when it comes time to grow your family with paid parental leave
We're proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2024.
Diversity and inclusion
At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.
