Strategic Planner

Strategic Planner 

Job description 

• You are building towards being a self-sufficient strategist.  
• You will own and drive the strategy development for small-size projects.  
• Support Strategic Planning Directors in developing comprehensive, integrated brand and communications strategies for existing clients and new business pitches 
• Always updating your knowledge of the variety of touch-points and media trends, obsess about consumer trends and insights, to contribute to strategy development and creative discussions 

Roles and Responsibilities 

• Collect data and analyze it through relevant quantitative and/or qualitative methods and tools (e.g. brand, positioning, competitors, consumers and more.) 
• Organize and conduct research such as online surveys and focus groups to get insights for clients’ projects or pitches. 
• Write trends and consumer insights reports regularly to be shared internally and externally. 
• Attend briefing sessions with our strategy and planning, and project management team, as and when required. 
• Support Strategic Planning Directors in developing strategic solutions that address the client’s business challenges/ goals and the ideation campaign ideas for current clients and new business pitches. 
• Develop strategies for small campaigns that could include ATL campaigns, digital solutions, social media and content strategy as well as BTL and activation programmes. 
• Support the preparation of presentations. 
• Monitor the success of the campaigns as they run, and write reports on changes and improvements where necessary. 

Skills and requirements 

• 4+ years of experience in the integrated marketing communication business in the planning function 
• Have some experience in developing campaigns in ATL, BTL and/or digital touchpoints, so you understand the advertising process from strategy to ideation to execution and tracking. 
• Ability to think beyond traditional solutions for brands. 
• Able to gather data methodically, analyse information strategically to identify opportunities and challenges 
• Ask the right questions about everything, fulfilling their insatiable curiosity to learn everything there is to know about a given business, person, culture, trend etc. 
• Possess strong communications skills 

Perks & Benefits

• Allowance (travel stipends, transportation, etc.)
• Nearby public transport
• Central location
• Casual dress code
• Medical insurance
• Personal leave
• Open culture
• Personal development opportunities
• Paid training and development