Could you be our next Consumer Business Insights (CBI) Analyst?
As the CBI Analyst, you will help bring millions of Macca’s customers voice to life. This position is for someone seeking an Insights role where your findings drive impact. You are naturally curious, a keen problem solver with experience in both Quantitative and Qualitative research. What can you expect on a day-to-day basis?
- Partnering and advising subject matter experts from around the Macca’s business.
- Advocating for the customer and helping shape strategic direction of key platforms.
- Working closely with our trusted research suppliers ensuring we are working well as a collective.
- Championing the customer voice in various forums to ensure we are staying customer centric.
- Servicing ad hoc requests to all CI quant data efficiently
- Coaching and collaborating with other teams on how to use consumer data to improve decision making.
- Running both quant and qual research projects, across brand, menu and value pillars
- Owning comms tracking + evaluative tools and delivering results to stakeholders
- Working closely with CBI Manager to deliver quarterly business performance reports on brand, experience, and market performance
