What you will do:
Reporting into the Senior Manager Marketing and Digital, you will contribute to the delivery of the organisation’s digital marketing strategy to ensure that we are sufficiently and appropriately represented across digital channels, as well as accountable for the delivery of lead generation and commercial targets.
Key tasks include:
- Managing relationships with key stakeholders, media and advertising agencies
- Implementing search initiatives, or work with SEO/SEM Specialists to drive online traffic to the organisation’s website and other digital assets
- Be accountable for performance media budgets with key stakeholders in the marketing team
- Developing the digital marketing strategy in support of the broader marketing plan
- Managing media agencies planning team regarding MBAs and invoicing
- Measuring and report on the effectiveness of all campaigns with the intention of developing insights.
This is a 12 month maternity leave contract. We envisage that the successful candidate will commence in early-mid-June.
What you will bring:
- 3-5 years’ experience in similar digital marketing and/or media roles
- Track record in strategic development and implementation of performance strategies that have had a demonstrable impact on commercial outcomes
- Strong stakeholder management and communication skills
- Significant experience with performance media and campaign performance metrics with a focus on revenue outcomes
- Advanced use of Google Analytics and Google Data Studio for analysis and reporting.
- Experience in briefing and managing media agency requirements
What’s in it for you?
At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit!
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- “ME” day – one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year
- Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements
- Discounts on all NRMA insurance products including car, home & travel
- Grow or progress your career and move around the country or across the NRMA Group's business with us.
Know you belong:
At NRMA Parks & Resorts we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected no matter what background or experience. From First Nations people, to gender, age, ethnicity, sexual orientation and different abilities, we welcome people from all walks of life and embrace unique perspectives.
While we continue to commit to an inclusive, equitable and diverse workplace we are proud of our key achievements to date:
- We made the 2022 AFR Boss Best Places to Work List
- Recognised by Reconciliation Australia for our ‘Stretch’ Reconciliation Action Plan
- Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2023-2025
- Certified as a Family Inclusive Workplace
- Awarded 2023 Australian Workplace Equality Index (AWEI) Bronze Employer & 2022 AWEI Most Improved Employer
Are you nodding your head as you read this? Ready to roll up your sleeves and really make a difference?
Apply now, we cannot wait to hear from you!
