Are you a Links and Outreach Manager wanting a change? Or an experienced Senior Links and Outreach Professional looking for a step up?

Want to join Australia’s largest and fastest growing independent agency, where your success and achievements will be recognised and rewarded?

This is your chance to be part of an award winning agency, where everything you do will impact the growth and success of the business, locally and globally.

Due to our exponential growth, we are looking for an experienced Link Builder and Outreach Manager to be an integral part of our SEO team.

Responsibilities, but not limited to:

• Lead all aspects of the link building process: briefing (internal & external), execution, quality checks, escalation management (where necessary)
• Monitor and optimise associated costs for all link building products, utilising negotiation skills and innovating new product opportunities to achieve company goals
• Review key subsets of clients monthly to reshape link strategy and approach, in line with company goals of cost management and client success.
• In 6 months, review our offering inline with the broader market, conduct a SWOT to identify future opportunities.
• Brainstorm with team members to develop new ideas for link building
• Vendor relationship management

• 3-4 years’ experience in a similar role.
• Digital Marketing Agency experience is advantageous
• Strong experience in Project Management & Digital PR
• Sound understanding of SEO principles
• Experience in end to end process management - briefing/reviewing/proofing
• Hands-on, and are comfortable in driving both offsite strategy and day-to-day management of link building process
• Experience in budget management
• Proactive, can-do attitude, problem-solver 
• People-oriented, works well in a tight-knit team 
• Strong organisational skills
• Great communicator
• Proactive and innovative

• Birthday leave to celebrate your special day

Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. We're on a mission to make energy management smarter, more efficient, and environmentally friendly. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future.   

We are seeking a dynamic Marketing Coordinator for the Australian and New Zealand markets, who will play a crucial role in driving regional marketing initiatives focusing on multi-channel lead generation, PR activities and Events. 
 

This role is ideal for a dynamic and proactive individual with a strong understanding of the local market and a passion for sustainability and energy efficiency. You will work closely with local distributors, large installers, and the regional sales team to execute marketing strategies that align with Smappee’s global goals while catering to the specific needs of the Australian market. 

Key Responsibilities: 

• You drive growth marketing efforts, including list building, content creation, and campaign execution (email campaigns, social media, paid advertising, cold calling) tailored to the Australian and New Zealand market. 

• You prepare a content longlist based on regional news and trends, and revise and localize global content to ensure relevance and impact in the local market. 

• You help build targeted media list and contacts.  

• You act as local media contact, localize press releases. 

• You scout and evaluate potential trade shows and manage Smappee’s participation, ensuring maximum exposure and lead generation.  

• You plan and execute local partner events to strengthen relationships with key stakeholders. 

• You develop and implement co-marketing initiatives with local distributors and large installers to boost brand visibility and sales. 

• You lead the marketing onboarding process for large partners and customers, ensuring they are fully integrated and aligned with Smappee’s brand and offering. 

• You act as the main point-of-contact for the regional sales team, delivering marketing support and ensuring seamless alignment with the global marketing strategy and brand guidelines. 

• You regularly communicate with the HQ marketing team to ensure local strategies are aligned with global objectives and to share insights from the Australian market. 

• You manage local social mediaplanning and community management as the role evolves. 

• You have a minimum of 3 years' experience in B2B(2C) marketing, with a focus on growth marketing and regional execution. 

• You have a strong understanding of the Australian and New Zealand markets, particularly in the energy or charging sectors. 

• You have excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously. 

• You have strong communication skills, both written and verbal, with the ability to liaise effectively between regional and global teams. 

• You are proactive, self-starter attitude with a passion for sustainability and energy efficiency. 

• You have strong copywriting skills. 

• You have the ability to create use cases from local success. 

• You have strong organizational skills to coordinate training sessions with the team. 

At Smappee we believe in a modern, dynamic, flexible work environment and culture where you can be yourself and truly inspire people to contribute to a better planet.  

What can you expect exactly?    

• Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.   

• A chance to participate in team activities and companywide events.

• A contract with remuneration according to experience, completed with benefits.

• Through profit participation you can benefit financially from the success and growth of the organization.

• A job where you can truly contribute to a better planet.

Who are we?

So you might ask, who’s CreditorWatch? Well, we are a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk.

As a commercial credit reporting bureau, we offer a complete suite of credit reporting products and data insights covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections.

We were established in 2010 and most recently were named as one of AFR’s Top 10 Best Places to Work as well as certified by Great Place to Work consecutively across 2022 and 2023.

We saw significant growth in 2023 and that’s not about to change. We are experiencing massive growth this year, scaling at pace, making this the perfect time to join CreditorWatch.

Our Purpose

Empower Australian businesses to trade confidently with their customers.

Our Mission

We aim to be number one in our industry by delivering unique data insights and innovative products.

Your Role & Team

Are you a digital marketer with a knack for turning clicks into customers? Do you thrive in the fast-paced world of B2B and have a flair for creating campaigns that capture attention and drive results?

We’re on the hunt for a Digital Marketing Specialist with a passion for demand generation. You’ll have deep expertise in Pardot and WordPress, and a proven ability to drive engagement through segmentation, personalisation and data analytics.

As a member of the Growth Marketing team, you will support the Senior Lifecycle Marketing Manager and work closely with our Marketing Analyst to ensure a seamless customer journey across every touchpoint.

This role reports directly to our Head of Growth and is a 6-month maternity leave cover role based out of our Sydney CBD office.

Some of your responsibilities include and are not limited to:

• Create and deploy targeted emails and lifecycle marketing campaigns.
• Write engaging copy for website pages and email campaigns, ensuring that the messaging aligns with our brand tone of voice.
• Update and manage the website, including blog posts and landing pages.
• Conduct A/B tests on website elements and email campaigns to identify the most effective strategies and continuously improve performance.
• Monitor and analyse performance metrics, to optimise campaigns.
• Work closely with other marketing team members to ensure cohesive strategies and effective execution of digital marketing initiatives.
• Complete ad hoc marketing tasks as required by the business.

Our ideal candidate

To be successful in this role, you will have a strong background in digital marketing and marketing automation, with 2-3 years of experience using Pardot and WordPress (HTML/CSS knowledge preferred). Expertise in tailoring messages to resonate with different target audiences and addressing their specific needs is crucial.

You should excel at managing competing tasks and have an ability to execute campaigns efficiently while maintaining meticulous attention to detail.

More than just work