We’re looking for a Marketing Automation Manager, APAC to join Procore’s global Marketing Automation team. In this role, you’ll help us fuel our inbound funnel by delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retain customers. You’ll own, maintain, and scale our marketing automation platforms, including audience segmentation, data cleansing, privacy and compliance, and system optimization. In this role, you’ll be responsible for supporting and scaling marketing campaigns in our ANZ region, working cross-functionally to execute, operationalize, and measure their impact. Your primary goal will be to enhance our campaign effectiveness and streamline automation processes, ultimately driving business growth across the region.

As a Marketing Automation Manager, APAC, you’ll partner closely with regional stakeholders in Campaign Management, Field Marketing, Marketing Operations, and Sales Operations to maximise our campaign effectiveness and deliver high-quality leads to our sales partners. You’ll use your analytical skills to define operational processes and implement technical solutions in Marketo and Demandbase to support the pipeline goals of the marketing department.  

This position reports to our Senior Manager, Marketing Automation and can be based remotely in Australia or in our Sydney office. We’re looking for someone to join us immediately.

What you’ll do:

• Execute on all global email campaigns, nurture programs, and Account-Based Marketing initiatives in Marketo and Demandbase, including audience segmentation, testing, deployment, and continuous optimization.
• Manage our marketing database, ensuring data hygiene, compliance measures, accurate tagging, and troubleshooting any data issues between Marketo, Demandbase, Salesforce, and other MarTech systems.
• Collaborate with the ANZ Campaigns team on the ideation, implementation, and measurement of omnichannel nurture strategies to maximize activation, engagement and retention across the entire prospect-to-customer journey.
• Gather and communicate comprehensive reporting on marketing campaigns, covering metrics from webinars, events, advertising, email, and web traffic performance to make data-driven decisions on marketing campaign strategies.
• Identify opportunities to tailor global processes for regional needs, implementing solutions to accommodate our unique APAC market requirements.
• Act as the subject matter expert on Marketing Automation and teach other team members best practices.  

What we’re looking for:

• Bachelor's Degree in Marketing or Business, or comparable work experience.
• 7+ years of experience in a Marketing Automation, Email Marketing, or Marketing Operations role, preferably in a B2B SaaS capacity.
• Expert-level experience in Marketo, including familiarity with system administration and managing system integrations. Marketo Certified Expert certification preferred. 
• Experience managing an ABM orchestration platform, such as Demandbase or 6Sense.
• Experience with reporting on email campaign and program performance and providing insights and recommendations to senior management. 
• A critical thinker who is highly organized and detail-oriented.
• Strong communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization.
• Comfortable with editing and optimizing HTML/CSS for email templates.

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. 

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration. 

As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.  

Why you will love this opportunity as a Sales Manager at Civica

We’re on the lookout for a dynamic leader who has an unwavering passion for sales. This exciting new leadership role involves guiding a team of Account Managers and a Presales Lead, ensuring they expertly manage the daily tasks crucial for hitting our performance goals. As we embark on a thrilling transition to cloud-based solutions, our entire customer base is enthusiastically moving towards cloud services. This is a remarkable moment at Civica's Private Health Insurance sector, as we build upon our rich legacy of successful business operations. With a robust and energetic team already in place, we are committed to taking our performance to even greater heights.

If you have a proven track record in Software Sales or possess experience in selling SaaS solutions, we want to hear from you! You could be just the right person for this opportunity. In the role of Sales Manager, you'll spearhead strategic account and territory planning initiatives. You will craft a compelling vision and mission along with a tailored Go-To-Market (GTM) strategy for your sector. Your expertise will drive sales momentum through proactive efforts, such as forecasting, pipeline development, and thorough planning. You'll oversee a detailed opportunity management process while upholding essential disciplines. Additionally, you will provide valuable insights and guidance on deal-making and skillfully manage customer meetings. Furthermore, you'll inspire a high-performing sales team, nurturing the development and retention of exceptional talent.

In this role, you'll be actively hosting meetings with our customers, fostering engagement, gathering valuable feedback, and supporting our pipeline. You'll have the opportunity to build strong relationships and trust with senior-level clients. Please note that regular travel across ANZ will be part of the journey!

Are you Keen to know more about Private Health Insurance Business and products ?
Please check- Health and Care Information System | Civica

What you will have to be successful in this role

• Possessing an inspiring, motivational, and structured approach, with a strong customer-centric mindset.
• Ability to coach and manage behaviors and priorities based on key performance areas including pipeline management, customer coverage, white space management and account plans
• An individual capable of managing high-volume sales while adhering to disciplined and structured methodologies.
• Previous experience in Private health insurance sector
• SAAS/ Software Sales experience
• The ideal candidate should possess a mindset dedicated to overcoming challenges.
• Demonstrated ability to achieve results and develop effective strategies that cater to customer needs through a consultative approach.
• Proficiency in formulating sales plans and leading efforts to attain desirable outcomes.
• Familiarity with Salesforce is considered an asset.

We really do want you to bring your whole self to work. There is no such thing as the perfect candidate, so if you think you have what it takes, but don't necessarily meet every single point on the list, please still get in touch. We'd love to have a chat and see if you could be a great fit.  

Why you'll love working with us.

We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect:

We're all different - and we love this about us.

We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best.   

Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.

Flexible Work - Flexible work – we have the technology and tools to support you to work from home and come into our offices now and then to catch up and socialise with colleagues.

Apply for this job - Become part of something special Do you see yourself in this role? If so, then we would love to hear from you.

We are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In fact, we strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better outcomes. We are working hard to increase the diversity of our team wherever we can, and we actively encourage everyone to consider becoming a part of it. We are especially keen to receive applications from Aboriginal and Torres Strait Islander peoples of Australia.