The Senior Brand Manager will utilise their strategic mindset and a strong background in product marketing to create and implement marketing strategies to promote Montu’s brands and products. They will lead the brand marketing efforts and work closely with cross-functional teams to drive growth of our brand portfolio, ensure brand consistency and successfully manage campaigns. 

Strategic Planning:

• Leading the development, implementation and execution of commercial and product marketing strategies and plans to achieve brand growth objectives e.g. market analysis, positioning, segmentation, forecasting, product launches, pricing strategies, development of demand generation campaigns and marketing materials.
• Identify growth opportunities for Montu’s product portfolio.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
• Develop and implement product launch strategies

Brand Identity Development:

• Work with cross functionally to develop new brands including visual identity, brand messaging, style guides, and packaging
• Define and communicate our brand's unique value proposition.
• Develop and implement strategies to ensure effective product positioning of existing and new products
• Crafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in market 
• Lead the development of visual narratives that tell the brand's story and engage audiences across different touchpoints.

Campaign Management:

• Develop and end-to-end execution of integrated marketing campaigns across digital, social media, print, and events, targeting a clinical audience.  
• Monitor sales results and modify product focus/promotional plans accordingly.
• Create and be accountable for a campaign calendar, ensuring timely and successful execution. 
• Stay abreast of industry trends to identify new opportunities.

Marketing Collateral Creation:

• Develop marketing collateral briefs for the creative and content teams such as eDMs, brochures, flyers, banners, presentations, and digital assets.
• Oversee content creation and distribution, ensuring alignment with brand messaging and target audience.
• Ensure brand consistency is maintained across all communications and collateral.
• Oversee our product information on websites (internal and external).

Project Management:

• Coordinate and collaborate with internal teams to ensure seamless project execution.
• Monitor project timelines, resources, and budgets to ensure on-time and on-budget delivery.
• Identify and address any potential roadblocks or challenges throughout the project lifecycle.
• Manage project stakeholders, ensuring they are well informed of project status and updates. 

Data-Driven Decision Making and Reporting:

• Analyse market data, consumer insights, and competitive intelligence to make data-driven decisions.
• Adjust brand strategies based on performance metrics and market dynamics.
• Leverage data analytics to understand the drivers of success and areas for improvement.
• Utilise key performance indicators (KPIs) to measure and report on the effectiveness of marketing initiatives.
• Gather feedback from customers/sales teams to inform marketing strategies.

Position: Senior Product Manager (Technology Consulting, Business Analysis)
Location: Sydney, Australia
WorkStyle: Sydney Hybrid based
Simple Machines. Data Engineered to Life™

Simple Machines is a leading independent boutique technology firm with a global presence, including teams in London, Sydney, San Francisco, and New Zealand. We specialise in creating technology solutions at the intersection of data, AI, machine learning, data engineering, and software engineering. Our mission is to help enterprises, technology companies, and governments better connect with and understand their organisations, their people, their customers, and citizens. We are a team of creative engineers and technologists dedicated to unleashing the potential of data in new and impactful ways. We design and build bespoke data platforms and unique software products, create and deploy intelligent systems, and bring engineering expertise to life by transforming data into actionable insights and tangible outcomes.

About You

We are looking for a consultant-minded individual who is passionate about working closely with clients to solve complex problems and lead them on a journey from discovery to technical implementation. You have a knack for understanding client needs and delivering market-leading solutions and have worked in Technology Consulting | Business Analysis | Software Development

You will love and excel in this role if you:

• Have a strong background in Technology Consulting, played a Senior Manager role within a top-tier consulting company.
• Have a refined understanding of how modern software is built and delivered (tools, methodologies, roles, common challenges etc.)
• A demonstrated knowledge of different methods and tools that help you to perform analysis, testing, product management and delivery in a range of environment
• Know how to effectively communicate information between people at all levels of the business, in written and verbal form
• Have a passion for accruing knowledge, and using that knowledge to continuously improve yourself and the team’s performance
• Personal interest in best practice and trends of the technology industry, with the ability to apply these to your day-to-day work
• A relationship builder by nature, and someone who can thrive in new teams and new situations
• A proactive person who knows what needs to be done, how to approach it, and how to influence others to move things forward
• An ambitious person who is excited about the prospect of joining a small, close-knit ANZ team of experts and helping it to grow

The Exciting Part

Simple Machines is not your average consultancy or software engineering firm. Our team is comprised of inspiring industry leaders in Consulting, Data Engineering, Machine Learning, and Artificial Intelligence. Our projects, for a global client base, are data-focused and drive real change.

About the Role

We are looking for someone to join our close-knit team of experts to help deliver our client engagements as we scale our ANZ business. If you excel in client facing roles, have a deep understanding of how modern software is built and delivered, and have a passion for technology then we’d love to hear from you.

Here’s a brief overview of the role’s responsibilities:

Drive the engagement

• Understand each clients’ unique business needs, the ‘why’ behind each project and develop solutions that will fulfil each clients’ success criteria
• Act as a translator between business teams and technology delivery
• Develop domain expertise unique to each engagement

Feed the engineering team

• Provide high quality written requirements, acceptance criteria, feature overviews, test cases and other artefacts for the team to work from
• Run effective meetings with team and stakeholders

Drive the team’s direction

• Clearly articulate the business needs and work with the tech team to translate these into technical requirements
• Persuade the client and the SM team on what should be done and why

Increase the team’s speed

• Understand and anticipate dependencies in software delivery
• Enable decision making through excellent communication

Assure the team’s focus

• Protect the engineering team from day to day ‘noise’
• Embed and optimise processes to handle our scope of work and new demand

Assure SM’s position with the client

• Build and nurture relationships with clients at all levels
• Help to manage SM’s delivery risk