Reporting into the Brand Marketing Manager, the eCommerce Marketing Specialist will be pivotal in optimising the Leafio website to drive traffic, enhance user experience, and increase conversions.

The expertise required in eCommerce marketing, particularly with Shopify Headless Commerce, will be instrumental in executing Leafio's digital strategies and achieving our growth objectives.

The eCommerce Marketing specialist will be passionate about leveraging data-driven insights to create compelling online experiences, enjoying a dynamic role in a fast-paced environment.

Key Responsibilities

• Website Optimisation

  • Analyse and optimise the Leafio website to enhance user experience and drive conversions.

  • Implement and manage A/B testing and other optimization techniques to improve site performance.

  • Collaborate with web developers to ensure seamless integration of marketing initiatives and functionalities.

• eCommerce Strategy and Execution

  • Develop and execute digital marketing strategies to drive traffic and revenue through the Leafio website.

  • Manage and optimise online advertising campaigns, including Google Ads, social media ads, and display advertising.

  • Analyse eCommerce performance metrics and provide actionable insights to improve sales and engagement.

  • Conduct keyword research and optimises on-page elements (meta tags, headings, content).

  • A/B testing and experimentation: Ability to methodically implement regular tests and analyse results to determine the most effective SEO strategies.

• Shopify Headless Commerce Management

  • Utilise Shopify Headless Commerce to design and implement customised, high-performance eCommerce solutions.

  • Work with the development team to ensure effective use of Shopify’s API and other integrations.

  • Stay updated on Shopify trends and best practices to continuously enhance our eCommerce platform.

• Content and SEO Management

  • Oversee the creation and optimization of content to enhance search engine rankings and attract target audiences.

  • Implement content updates (copy, images, video etc) to product and landing  pages.

  • Develop and implement SEO strategies to improve organic search performance and drive relevant traffic.

  • Implement on-page SEO best practices, focusing on site architecture and internal linking strategies.

  • A sound understanding of technical SEO and ability to confidently identify and implement site changes required.

• Reporting and Analytics

  • Monitor, analyse, and report on key performance indicators (KPIs) to measure the success of eCommerce initiatives.

  • Utilise tools like Google Analytics and other analytics platforms to provide regular performance updates and recommendations.

  • Ability to dissect competitor strategies and identify opportunities to win greater share of search and authority 

  • Ability to interpret data to improve on-site elements and user experience, leading to higher conversion rates

• Collaboration and Communication

  • Work closely with the marketing team to align eCommerce strategies with broader marketing goals and campaigns.

  • Coordinate with cross-functional teams, including design, development, and customer service, to ensure cohesive execution of marketing strategies.

• Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)

  • Deliver on individual and set departmental OKR and KPI’s as determined from time to time.

Reporting to the CRM Manager the role of a Lifecycle Specialist is to support the development, execution, and continuous refinement of multi-channel campaigns and lifecycle communications that drive activation, engagement and retention. The Lifecycle Specialist will analyse and report on campaign performance data to improve and optimise key metrics and campaigns. Additionally, this role will assist with the development and implementation of processes, procedures and documentation for efficient and effective use of key marketing-automation platforms.

Key Responsibilities:

Delivery and Execution 
- Work collaboratively with business stakeholders interpreting brief requirements for delivery.
- Work collaboratively with your team to ensure delivery expectations are clear and on time for delivery. 
- Manage the scheduling, building, copy,  testing, and deployment of communications across the Montu Brands Lifecycle, campaigns, research and surveys.
- Manage delivery progress in workflow tool and team channels. 

Marketing Automation 
- Configure and launch complex, data-driven journeys exercising good judgement and strong decision-making.
- Provide technical support and recommendations on conditional logic, segmentation and topics related to Marketing Automation tools, as well as troubleshooting issues.
- Assist in maintaining our CRM and Marketing Automation tools, best practices and procedures,  including data management, privacy standards and system updates.
- Work collaboratively with IT and tech teams on requirements and participate in solution designs and concepting.

CRM Strategy, Engagement and Retention 
- Map journey (contact strategy) and key moments that will deliver a best-in-class experience and commercial outcomes.
- Develop the campaign framework & content journeys that will deliver customer engagement and interactions that deepen the relationship.
- Identify opportunities for segmentation, personalised communications and optimisation.
- Utilise data-driven insights to optimise customer journeys and enhance overall satisfaction.
- Utilise CANNAVERSE educational content portal and fold into lifecycle communications where appropriate. 

Customer Research, Data Analysis and Reporting
- Utilise multiple data sources to generate insights and understand results.
- Utilise data to segment and target audiences effectively, personalising communications. 
- Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies.
- Conduct customer research to understand preferences, behaviours, and sentiment.
- Analyse campaign data to identify trends and provide insights.
- Report on key performance insights and propose future improvements for review.
- Work collaboratively with data team to identify and improve CX and conversion in CRM communications. 

Data governance and compliance 
- Safeguard the brand through Privacy and SPAM act compliance and best practice. 
- Stay up to date on legislation changes and educate stakeholders.
- Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.
- Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.

Objectives and Key Results (OKRs) 
- Deliver on individual and set team OKR’s as determined by the business 

Nine is currently seeking an enthusiastic and self-motivated applicant to join its Broadcast Technology Support team in providing technical and operational support across its production facility located in North Sydney.

The position of Broadcast Technology Support Analyst is a full time, rotating shift role covering 7 days a week. The purpose of this role is to:

• Serve as the initial point of contact for internal customers, handling their inquiries via phone calls and ticketing systems. 
• Proactively identify and address any issues raised by internal customers
• Analyse problems and determine if they can be resolved independently; or escalate complex issues 

The successful candidate will be part of an enthusiastic team responsible for day to day support of sophisticated, up to date, technical broadcast systems including:

• Studio Automation
• Live Studio Production 
• Post Production and Non-linear editing systems
• Digital Asset Management
• Digital News Gathering 
• Video Contribution, Distribution and Encoding 
• Master Control Facilities

Want to work for Craft Distilling Group, but can't find an appropriate role?

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Please use this application form to submit your CV, Cover letter and any other information you would like to share.

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We look forward to checking out your application!

We are also hiring in the USA and UK - check out our other offices here - https://apply.workable.com/craft-distilling-group/

Who we are

We are a dynamic and rapidly growing alternative investment company, who specialise in innovative investment strategies that leverage data-driven insights to generate exceptional returns for our clients.

Here at Whiskey and Wealth Club, we look for people who are driven, self-starting and want to be part of something special.

Hi. We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Purpose of your role

This role is an integral part of the Group Finance team responsible for providing financial reporting and insights for the business. Focus areas of this role include partnering with members of our Group Executive team to prepare and provide financial results analysis and insights, enabling excellence in business performance of each respective function.  You will also collaborate closely with our Group Financial Controllership team on month-end and year-end financial reporting and you will manage the budgeting and forecasting process for your key Group functions.

This role will suit a highly engaged and curious individual, capable of clear communication, with a high level of commercial acumen, attention to detail and the ability to critically assess information to provide valuable, actionable insights.

What you do

• Partner with members of the Group Executive team to provide ongoing financial reporting and analytical support through delivery of regular functional performance reporting, key insights and ad hoc analysis
• Manage the month end process for allocated functions including ensuring that financial results are accurate, and reports are released with detailed insights on performance against expectations
• Lead the forecasting and budgeting process for allocated functions, ensuring the accuracy and critical analysis of all inputs and outputs, including timely communication with all stakeholders throughout the process
• Assist with the development of ad-hoc business cases supporting investment opportunities
• Assist the wider business in understanding performance drivers, performance against expectations and developing insights to assist key stakeholders in making informed decisions
• Identify and implement continuous improvements across finance processes including leveraging technology to enhance reporting capabilities, planning, and month end process