Overview of role

An exciting opportunity to join the Marketing Team has become available within the National Buying department of ALDI Stores, based in Minchinbury. This is a permanent full time opportunity. 

As an Executive Manager (Customer Insights and Strategy), you will be responsible in supporting the success of ALDI marketing and business strategies through the use of data, to drive strategic decision making.

Key responsibilities: 

• Oversee and manage ALDI’s market research, analytics and insights program
• Act as the central ‘knowledge hub’ for all market research and customer insights within ALDI to support strategic decision making
• Coordinate consumer focused quantitative and qualitative research projects
• Recommend and drive strategic improvements to the ALDI business
• Deliver and present consistent, accurate and timely reports to the business
• Encourage stakeholder awareness/engagement regarding customer-centric decision making

And the best part? Every single day at ALDI, you'll know you're making a difference, supporting our mission to help everyday Australians live richer lives for less.

Why is this an exciting opportunity:

As the Human Experience (HX) Company, Starcom harnesses the power of media to bridge the tension between what people want and brands need. 

We believe the alchemy of people and technology create experiences that people love, and the actions that brands need. Our people are empowered by technology, and they use it to reinvent, navigating brand offerings in the way they want. They are carving their own desire lines through traditional consumer categories. 

Our people are provided the benefit of:

• An inclusive and engaging workplace where the alchemy of people and technology creates experiences that people love, and actions that brands needs. 
• The opportunity to experience another world, learn new things or do something that excites you outside of media through our annual Human Experience Day. 
• Flexible working – the opportunity to mould the way you want to work to fit your lifestyle. 
• A constantly evolving and personalised Learning and Development programme tailored to the training you need to drive your career development. 
• Local and Global Mobility – transferring to any agency within Publicis Groupe in Australia and internationally. 
• An onboarding program that commences from the point of you accepting our offer and shares everything that you need to know about Starcom and sets you up to achieve success throughout your first 6 months. 
• Progressive parental leave initiatives.  
• Wellbeing initiatives that support your ‘Wholeself’ – mental health initiatives which include a Publicis wide shut down in October each year to mark World Mental Health Day. We also have massages, flu shots, free breakfast and fruit and access to our Employee Assistance Program. 
• You will be joining an experienced and well recognised agency with credentials:
• 1x AdNews Media Trading Team
• 1x win & 10+ nominations (e.g., 30 under 30, women in media, next of the best)
• 26x Trade & PR Content
• 2x B&T - Top 10 Recognition (CEO – Rainmaker and COO – Big Spender)
• B&T - Starcom ‘Gold’ for August – Best Performing Agency in Market
• B&T Award Nominations – Best Digital Transformation and Best Audio Campaigns

The transformation you will experience: 

As part of the Starcom team, the Investment Executive delivers best in class implementation of our media campaigns (across digital and offline channels) within the agency. As a valued member of the team, the Account Executive is accountable for driving and enhancing our agency's culture of Never Standing Still.

Interested? Let's share the perks: 

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.

You'll be accountable for: 

• Support the day-to-day campaign implementation on key accounts.
• Providing training and support to an Account Coordinator who manages specs and material implementation.
• Providing campaign tracking and end of campaign reports and competitive reports, and assisting more senior team members with gathering data for more complex reporting.
• Proactively source audience data to inform broader planning collaboration with the wider team (using eTAM, eRAM, AdQuest, VOZ, Roy Morgan and others).
• Buying Radio and Direct IO digital campaigns, and exposure to TV and Outdoor buying, including managing radio holdings, loading activity and post matching.
• Contributing to client WIPS - liaising with clients and creative agencies to provide accurate information and timelines, manage expectations and overcome day-to-day challenges, or escalate more complex challenges.
• Assist the team working with other departments to ensure a campaign goes live on time through the use of best practice and adherence to client scope of work.
• Manages smooth financial management including loading or assisting the Account Coordinator with loading Outdoor, Digital Adserving, Programmatic and Digital Direct IO activity. Ensuring proformas are correct and assisting with monthly invoice reconciliation.

 What you will bring:

• Minimum 1-2 years of media buying/implementation experience across offline and/or digital channels.
• Demonstrable knowledge of offline and/or digital management tools including: 
  • Spectra, Spectra Post Matching, eTAM, eRAM - Assisting with monthly invoice reconciliation.
• Desirable knowledge (or keen willingness to learn):
  • Campaign Manager (or similar), MOVE, Thorndyle (or similar Outdoor verification), Marquee (or similar TV/Radio Key Number allocation), VOZ and Spectra Holdings.
• Knowledgeable using Office tools
  • Excel, PowerPoint, Word, Teams and Calendar (booking meeting rooms and setting up meetings).
• Strong written and verbal communication experience.
• Attention to detail that is second to none.
• Able to provide solutions and think outside of the box.
• A collaborative team member who thrives in working with others.
• A true professional with strong time management and the aptitude to juggle multiple priorities.
• Strong organisation experience with a love for being one step ahead.
• Has a curious nature with a willingness for continuous learning and fearless growth.

What you’re looking for:

• A supportive and collaborative culture.
• Clients who are open to be challenged and working progressively.
• Fulfil your career goals in a business large enough to accommodate them - we have one of the best mobility programs GLOBALLY!

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential

Reporting to the Marketing Director, the role sits within an energetic and enthusiastic marketing team and will suit someone who is a fast learner and multi-tasker, with a keen eye for detail.

You will be responsible for managing marketing campaigns for a number of our B2B events across a broad range of industries. This includes end-to-end campaign management, new marketing initiatives and campaign reporting. 

This role is responsible for ensuring that the events meet respective attendee numbers and generate leads for sponsorship and exhibition sales, achieved through coordinating the marketing initiatives that build awareness of our events and help drive conversions.

Your responsibilities:

• Coordinate the execution of marketing plans for multiple B2B events from start to finish, leveraging internal support and driving collaboration
• Utilise multiple marketing and advertising channels to promote the events, as well as taking the lead on the creative direction, whilst adhering to defined budgets
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Deliver on event revenue and GP targets, as well as various non-financial KPIs
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
• Reach out to publications, associations, and other relevant outlets to leverage their subscriber/member base to increase awareness
• Ensure core messaging is consistently conveyed across all platforms