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Minor Hotels is seeking a Performance Marketing Executive to join our team in a newly created role, based in the Brisbane CBD and commencing in February 2025.

Reporting to the Digital & e-Commerce Marketing Manager, you will drive digital campaign planning, execution, and optimisation while leading customer acquisition strategies across Australia and New Zealand. Your efforts will contribute directly to revenue growth and the success of our brands.

This is an exciting opportunity to be part of a collaborative team, delivering impactful and data-driven performance marketing strategies for a leading hotel group. 

Key Responsibilities Include:

• Develop and implement a comprehensive digital performance marketing strategy.
• Collaborate with external agencies to create and manage Google Ad campaigns, including SEM, metasearch, and display advertising.
• Oversee the creation and management of Facebook and Instagram advertising campaigns in partnership with external agencies.
• Execute and monitor the SEO strategy in collaboration with external agency partners.
• Continuously review and optimise advertising campaigns to achieve target ROAS and other key performance metrics.
• Partner with the Marketing & Brand team to design and execute full-funnel customer acquisition campaigns across the entire customer journey.
• Manage paid listings on third-party websites, affiliate networks, and media platforms.
• Utilise Google Analytics to track and measure marketing performance, focusing on objectives and KPIs.
• Regularly analyse multi-channel performance reports (Search, Social, Ads, Email, Website) and provide actionable optimisation recommendations to sales, marketing teams, and agency partners.
• Conduct conversion rate optimization (CRO) audits, implement A/B testing, and gather user feedback to enhance conversion rates across the brand’s digital channels, campaigns, and assets.

Minor Hotels is excited to introduce a newly created role for a New Business Acquisition Executive based in the Brisbane CBD. This national position offers a unique opportunity to drive direct corporate sales growth across Australia, focusing on identifying, qualifying, and developing new business opportunities. With a strategic emphasis on multiple market segments, including Meetings, Incentives, Conferences, and Events (MICE), this role will see you canvassing the local footprints of Minor properties to uncover untapped potential and create high-value partnerships.

In this B2B-focused role, you’ll collaborate closely with properties across the Minor Hotels portfolio to promote and utilise innovative lead-generation platforms such as Oaks Referral and Minor Pro. By engaging with hotel teams nationwide, you’ll not only educate staff on these tools but also inspire them to actively participate in driving new business opportunities. This hands-on, property-driven approach ensures you’ll be at the forefront of connecting local insights with corporate sales strategies.

Key Responsibilities Include:

• Develop and implement a targeted sales strategy focused on driving new business opportunities within the immediate vicinity of each property, ensuring active engagement and accountability from property teams.
• Identify, qualify, and cultivate new sales opportunities in the immediate area surrounding each property, collaborating closely with property representatives to drive results.
• Proactively engage potential clients through targeted outreach and secure site inspections and appointments to explore business opportunities.
• Promptly respond to Oaks Referral leads, ensuring thorough qualification to maximise conversion potential.
• Increase new business opportunities across multiple direct corporate market segments including MICE
• Undertake telemarketing, sales and marketing duties, public relations, as and when required, and maintain an active database
• Working clearly and effectively with the Director of Field Sales, General Manager’s and Hotel Managers to identify and drive revenue opportunities into their allocated clusters / properties  
• Maintain awareness of market rates for serviced apartments, specifically local competitor rates, and update Director of Field Sales as appropriate.