We are seeking a dynamic and highly motivated Creative Agency Lead to manage one of our in-house creative teams, consisting of diverse, multidisciplinary professionals.
The Creative Agency plays a pivotal role in creating a variety of marketing materials to support the needs of our PC, console, and mobile games. Working alongside the Creative Agency Director, the Creative Agency Lead will establish and uphold a compelling creative vision across a wide range of marketing projects, including user acquisition ads, social media campaigns, brand partnerships, and in-game integrations.
This role involves managing a team of artists and ensuring all creative outputs meet the highest standards of quality.
Collaboration with key stakeholders, such as the Creative Agency Regional Director, Production Coordinator, Product Marketing Leads, and various disciplines within the studio, will be essential to success in this role.
Job Responsibilities:
The Creative Agency Lead position is a dynamic blend of two key roles below. By integrating these two roles, this position ensures that all projects achieve both high creative standards and efficient production workflows.
- An inspiring creative lead who guides and manages the team with innovative ideas, ensuring the highest standards of quality across all marketing and user acquisition creatives.
- A strategic producer who anticipates challenges, manages priorities effectively, meets deadlines consistently, and keeps assets production running smoothly.
Team Management and Leadership
- Set and implement the vision, structure and use of the Creative Team throughout the studio; understand and manage the business context for Creative Agency Team projects: direction, output, and overall success.
- Lead, motivate, and mentor the Creative Agency Team, fostering a collaborative environment where artists (2D, Capture, Motion, Video, etc.) are empowered to deliver high-quality Marketing and User Acquisition assets across multiple platforms and that make Gameloft games succeed.
- Organize regular team meetings to promote effective communication and foster a collaborative work environment.
- Hold one-on-one meetings with the artists to evaluate performance, morale, and address technical needs.
- Ensure that all necessary tools, training materials, and technical documentation are available and kept up to date for the artists.
- Take care of team members' morale, motivation, and working behavior in order to get them fully committed to the project and drive them to their best performance.
- Manage the recruitment of new artists and oversee the onboarding process for new team members joining the Creative Agency.
Collaboration, Resources Allocation and Reporting
- Plan and prioritize multiple creative projects, allocating resources effectively to ensure tasks are completed on time and within budget.
- Organize workflows, manage the creative pipeline, and adjust strategies to meet evolving project needs and deadlines.
- Track team productivity and compile detailed reports to inform stakeholders and improve operational efficiency.
Creative Direction and Strategy
- Partner with stakeholders, including marketing, production, and licensing teams, to establish and maintain a strong creative vision for marketing campaigns, user acquisition ads, social media content, brand partnerships, and in-game integrations.
- Organize, participate and lead creative meetings to generate innovative and ambitious creative concepts that could enhance the success of our games' marketing strategies.
- Engage proactively in the assets ideation and development process, including pitching ideas, crafting mockups or storyboards, and refining messages for ads and trailers.
- Ensure smooth production workflows, foster efficient team collaboration, and maintain clear communication with stakeholders regarding asset needs, marketing roadmaps, and related requirements.
Quality Control
- Oversee the quality of all creative outputs, ensuring they meet the highest standards and align with the game’s vision, art direction, and brand identity.
- Provide constructive feedback to the artists’ work, guiding them in refining assets to achieve exceptional results across user acquisition, social media, and other marketing initiatives.
Creative Innovation and Trend Awareness
- Stay up to date with the latest trends in gaming, marketing, and creative design, applying new ideas and techniques to enhance the quality and effectiveness of marketing materials.
- Encourage the team to explore fresh ideas and innovative approaches, leveraging the latest trends in gaming, marketing, and design.
- Identify and implement solutions to optimize creative processes, tools, and workflows, addressing inefficiencies and driving long-term operational excellence.
Expected Results:
- Meet delivery deadlines while maintaining an organized and efficient production workflow.
- Ensure all creative outputs adhere to the highest quality standards and align with the established creative vision.
- Foster a professional and collaborative environment within the team, leading by example and maintaining positive relationships with product leads and stakeholders.
- Uphold a consistent and compelling creative direction for all marketing projects.
- Streamline processes, enhance communication, and ensure smooth production workflows.
- Drive innovation by improving creative ideas, workflows, tools, and processes to boost overall efficiency and quality.
