Minor Hotels is seeking a talented and experienced PR & Communications Manager for a 12-month maternity leave coverage role, based in the Brisbane CBD and commencing in February 2025.
This national position offers the chance to shape the public image of a leading hospitality group with over 65 properties across Australia and New Zealand—and growing. You will play a critical role in driving public relations initiatives that effectively communicate our brand and reputation to external audiences.
In this dynamic role, you’ll collaborate with cross-functional teams and a PR agency to craft compelling narratives, elevate brand visibility, and manage strategic media relations. Reporting to the Director of Marketing Communications, you’ll be at the forefront of initiatives that align with company objectives, including influencer partnerships, media engagement, and crisis communications.
Key Responsibilities Include:
- Develop and execute strategic multi-channel communication strategies to support business goals and enhance brand awareness.
- Build and maintain strong relationships with media outlets, journalists, and influencers, securing media coverage through proactive collaboration with the PR agency.
- Create and implement crisis communication plans, acting as the point of contact to ensure consistent, accurate messaging during crises.
- Oversee partnerships with influencers to amplify brand messaging, managing campaign execution and measuring ROI.
- Develop compelling press materials, review public statements for alignment with brand voice, and manage the Oaks Hotels, Resorts & Suites LinkedIn page.
- Identify and lead participation in industry awards, coordinating submissions to enhance brand credibility and visibility.
- Collaborate with internal stakeholders and leadership, positioning company spokespeople as thought leaders on industry topics.
- Organise and manage media events, product launches, and other PR-related activities to strengthen brand visibility.
- Set KPIs for PR initiatives, analyse results, and provide performance reports to showcase impact and ROI.
- Oversee the communications budget, ensuring cost-effective solutions and alignment with strategic goals.
