We are seeking a skilled and strategic Search Producer to join our team and play a key role in driving organic traffic across our digital platforms, to be based at The Age.
You will implement best-practice SEO strategies in the newsroom, with a primary focus on identifying new audience opportunities. You will also be responsible for pre-planning SEO for major news events and providing real-time SEO guidance, actionable data analysis, and recommendations to help maximise organic traffic.
We are seeking a producer with a strong understanding of the Victorian audience. You will have a good understanding of local issues and events.
Excellent communication skills are essential in this role, as you will collaborate closely with various teams across the Metro masthead newsrooms to ensure that search optimisation strategies are effectively integrated into daily operations.
This position might require some weekend work and early starts.
In this role you will:
- Analyse search performance and develop strategies to grow reach.
- Conduct keyword research for top stories, events, and evergreen content.
- Stay updated on Google’s search ecosystem, including algorithm changes and new features.
- Identify and experiment with emerging platforms to drive audience growth.
- Track and meet follower and engagement goals for SEO platforms.
- Plan and communicate search strategies for major news events.
- Use analytics to guide strategic decisions and identify growth opportunities.
- Collaborate with the Growth Content Editor to maximize evergreen story potential.
- Attend news conferences to stay aligned with story priorities and contribute ideas.
