About the role
A truly impactful role, youll be responsible for championing Penfold global loyalty program with a strong emphasis on omni-channel engagement with a focus on digital engagement. This role is critical in delivering our vision to be a global luxury icon. You will drive initiatives that reflect evolving consumer needs including exceptional and unique experiences that will differentiate us from other brands.
Design and execute the Global Penfolds Loyalty strategy and value proposition, ensuring it aligns with Penfolds brand values and luxury positioning
Work collaboratively with the CRM team to leverage data driven insights, targeted engagement, consumer journey roadmap and retention campaigns
Curate and execute unique experiences, events and promotions that foster deeper connections between consumers and Penfolds, whilst driving growth
Monitor and
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