11th November,
Duties The purpose of this position is to optimize client websites so that consumers can easily find them. This boosts sales and increases brand awareness via increased web traffic and organic search rankings. You are responsible for coordinating, building, deploying, and delivering strategies such as keyword planning, link building, optimizing for mobile, and proper web page tagging. You are also responsible for analyzing website traffic data, identifying opportunities for growth in the companies best interests, and developing a content-rich marketing campaign to draw defined audiences to client sites. To achieve these goals, your day-to-day duties may include: Develop long- and short-term SEO strategies Research and report on relevant search engine keywords and trends Develop off-page optimization initiatives eg link-building Coordinate/collaborate with content team members to produce engaging and relevant content Engage with all stakeholders and maintain regular and effective communications with each client Track campaign KPIs
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