What you will be doing
As the Senior Manager, Paid Media, you will be a core member of the Growth Marketing team and will be instrumental in building, leading and driving our digital and above the line paid media strategies. You will be a hands-on paid media expert with an inquisitive and growth mindset, constantly looking for growth and testing opportunities to deliver commercial outcomes. You will bring an advanced understanding of paid media activities across all core channels and platforms, such as, but not limited to, SA360, DV360, Meta, and ATL Media Buying.
This role is a unique opportunity, combining strategy and hands-on tactical execution, and the ability to shape the direction of our paid media strategy and team.
- Lead, execute and manage best in class, high performing digital media campaigns, from strategy to execution through all relevant channels and media buying methods. This includes, but is not limited to: Paid Search (SA360), Meta Ads, DV360 and other Programmatic platforms
- In collaboration with the broader marketing team, in particular the brand, creative and analytics team, strategize, lead, execute and manage best in class, high performing Above the Line marketing campaigns through all relevant media buying methods and channels, such as OOH, Radio, and TV
- Build and manage relationships with key partners, including but not limited to: Google, Meta, Programmatic Platform Partners, Media Networks, Partners and Agencies
- Seek out and identify innovative media opportunities and look to implement and test these to drive commercial outcomes
- Work closely and collaboratively with the marketing data analytics team, reporting on performance against targets and to uncover growth opportunities and actionable insights aimed at delivering continuous improvement
- Working side by side with the App Strategist, build, execute and manage our app growth and retention plans
- Working in collaboration with the marketing automation team to build cross-channel customer journeys
- Proactively source external and internal audience and market insights to inform program planning and direction
- Own and manage a constantly evolving a/b testing roadmap that considers audiences, bidding, creative, new ad formats, new channels, landing pages and more, to constantly optimising campaigns to their objectives
- Work in collaboration with the in-house creative team to ensure campaigns are utilising effective and optimised creative that cut-through
- Lead, manage and develop a high performing team of SMEs in performance and brandperformance marketing, as well as app strategy
- Champion and be the leading subject matter expert in paid media, both ATL and BTL across the business – work with the marketing team and the broader business to ensure we are at the forefront of paid media across brand awareness, performance, programmatic, brandperformance
- Stay across and share among stakeholders the latest paid media trends and industry developments, and adapt strategies where applicable
