Planning Director - Job Description
WPP AUNZ–Barangaroo NSW
This is a role at GroupM which is part of the WPP network.
Job Type: Full-time
Salary: $105,000 - $115,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, GroupM Nexus, Acceleration and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with GroupM’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.
About the role
In your role as Planning Director, you are the story teller, the person that connects all the dots, defines the idea, and the systems architect. Working closely with our strategy, creative, account service, marketplace and digital teams, will engage with the business leadership team to deliver on your client’s objectives. We are now one of the largest agencies with an enviable client roster, which includes CBA, Bankwest, adidas, Bayer, Dell, Google, Mars, PlayStation, The Coca-Cola Company and Uber.
What will make you stand out
• You are considered a specialist when it comes to understanding how media works across paid, owned and earned channels.
• Really enjoys working with data – being able to pull actionable insights from a client’s data set translating this into planning lead implications/optimisations. Ability to build and optimise reach and use tools to do this.
• In-depth understanding of the latest research on media effectiveness and how media drives growth
• Experience in audience and signal planning understanding how to build audiences and translate them into segments we can buy and activate against
• Competency working across planning tools from audience planning, allocation and optimisation
• Ability to work with implementation teams to translate the strategy into actionable plans for brands
• Ensuring delivery of a digital solution which is relevant to the client’s business/brand by working with the Implementation teams to fine tune budget allocation, weights, phasing, site mix with creation of the media plan
• Builds key relationships with key client stake holders in marketing, planning and strategy
• Works with client teams to share thought leadership on media planning effectiveness either pro-actively or in key stakeholder meeting
More about You
• Has the ability to turn numbers into a story - numbers are like a second language and easily translated fast, accurately and effectively
• Is a highly skilled communicator who knows how to simplify the complicated media world and structure of an agency
• Is always excited to build connected systems that deliver against business solutions
• An awareness of what award-winning work looks like
• Is a trusted advisor who can quickly understand the client’s business needs and develop a solution
• Enjoys working within a fully integrated team
WPP AUNZ–Barangaroo NSW
This is a role at GroupM which is part of the WPP network.
Job Type: Full-time
Salary: $105,000 - $115,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, GroupM Nexus, Acceleration and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with GroupM’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.
About the role
In your role as Planning Director, you are the story teller, the person that connects all the dots, defines the idea, and the systems architect. Working closely with our strategy, creative, account service, marketplace and digital teams, will engage with the business leadership team to deliver on your client’s objectives. We are now one of the largest agencies with an enviable client roster, which includes CBA, Bankwest, adidas, Bayer, Dell, Google, Mars, PlayStation, The Coca-Cola Company and Uber.
What will make you stand out
• You are considered a specialist when it comes to understanding how media works across paid, owned and earned channels.
• Really enjoys working with data – being able to pull actionable insights from a client’s data set translating this into planning lead implications/optimisations. Ability to build and optimise reach and use tools to do this.
• In-depth understanding of the latest research on media effectiveness and how media drives growth
• Experience in audience and signal planning understanding how to build audiences and translate them into segments we can buy and activate against
• Competency working across planning tools from audience planning, allocation and optimisation
• Ability to work with implementation teams to translate the strategy into actionable plans for brands
• Ensuring delivery of a digital solution which is relevant to the client’s business/brand by working with the Implementation teams to fine tune budget allocation, weights, phasing, site mix with creation of the media plan
• Builds key relationships with key client stake holders in marketing, planning and strategy
• Works with client teams to share thought leadership on media planning effectiveness either pro-actively or in key stakeholder meeting
More about You
• Has the ability to turn numbers into a story - numbers are like a second language and easily translated fast, accurately and effectively
• Is a highly skilled communicator who knows how to simplify the complicated media world and structure of an agency
• Is always excited to build connected systems that deliver against business solutions
• An awareness of what award-winning work looks like
• Is a trusted advisor who can quickly understand the client’s business needs and develop a solution
• Enjoys working within a fully integrated team
