Workforce Engine The position is for a skilled Marketing Specialist with a focus on both digital and traditional marketing strategies. Responsibilities include managing campaigns across multiple channels, enhancing the company’s online presence, and collaborating with internal teams to align marketing efforts with overall business goals. Expertise in SEO, SEM, content creation, and data analysis is essential, with an opportunity to contribute to a growing Australian business. Interested candidates are encouraged to apply. Benefits Competitive salary of $75,000 plus superannuation Support for professional development and further training Collaborative and dynamic work environment Task & Responsibilities Develop and execute comprehensive marketing campaigns across various channels, including social media, search engines, email, and display advertising. Manage and optimise the company website and landing pages to improve search engine visibility, user experience, and conversion rates. Create engaging and relevant content for the website, blog posts, social media, and email marketing campaigns, while coordinating copywriting and artwork with outsourced media companies to ensure consistency and quality. Monitor and analyse key performance metrics, like website traffic, conversion rates, and ROI, to evaluate the effectiveness of marketing efforts and identify areas for improvement. Stay up-to-date with the latest trends in digital marketing, SEO, SEM, social media, and email marketing, and apply those insights to drive success. Collaborate with cross-functional teams, including sales, operations, and customer service, to ensure that marketing aligns with overall business objectives. Provide guidance on key marketing elements, including optimal product offerings, pricing models, promotional activities, and distribution strategies, ensuring a well-rounded approach to market growth. Manage relationships with external vendors, agencies, and partners to support our digital marketing initiatives and campaigns. Stay informed about industry developments, competitor activities, and market trends to identify opportunities and mitigate potential threats. Qualification & Experience A Bachelor’s degree or above. Additional marketing courses and training are highly regarded. At least 5 years of hands-on experience in marketing, with a good grasp of SEO, SEM, social media, and digital marketing campaigns. Comfortable with market research and data analysis—knowing what works and how to fix what doesn’t. Experience creating and managing content across digital and traditional platforms. Proficient in tools like Google Analytics, Facebook Ads Manager & Google Ads High-level proficiency in MS Word, PowerPoint and Excel A creative thinker who’s proactive, loves problem-solving, and can juggle multiple projects. Experience in the logistics industry is an advantage. Proven cross-cultural skills. Bilingual proficiency is highly regarded. About Company The Employer is an Australian business specialising in on-demand, small-scale material delivery, providing efficient and flexible logistics solutions for construction projects. They are on the lookout for a creative and results-driven Marketing Specialist to help boost the brand, connect with new markets, and drive the business growth. If you love getting stuck into digital and traditional marketing, enjoy a challenge, and want to make a real impact, this could be the role for you! Salary: $75000-75000 Job Publish: 16-10-2024 Job Expire: 15-11-2024 Please click to View more detail / apply .
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