The Category Manager is responsible for overseeing a specific category within the commercial brands portfolio, driving both strategic and operational success. This role involves developing long-term growth plans, managing daily operations such as range optimization, pricing, and supplier relationships, and collaborating cross-functionally to implement data-driven strategies. The Category Manager ensures category profitability and growth by leading market analysis, product lifecycle management, and fostering collaboration across teams.
Other responsibilities include:
- Develop and implement category strategies aligned with business objectives, backed by market and competitor analysis.
- Conduct market research and analyse customer behaviour to stay competitive and identify growth opportunities.
- Optimize the product range by managing the lifecycle, introducing new products, and collaborating with suppliers to align with customer demand.
- Set pricing strategies, manage margins, and coordinate with marketing teams to drive promotions and engagement.
- Build and maintain strong supplier relationships, negotiate contracts, and ensure consistent product supply and alignment with strategic goals.
- Regularly track and report category performance, providing insights to guide strategy and ensure financial targets are met.
- Lead and mentor the team, setting goals, monitoring performance, and fostering a culture of development and inclusivity
