- Bring your passion and feel the energy
- Deliver best-in-class editorial content at pace for the business and our partners.
- Hybrid role - with flexible working arrangements available
As the Editorial Content Lead you’ll play an integral role in developing and executing our editorial content strategy for Dan Murphy’s; building Dan’s Daily’s reputation as the go-to drinks destination for young Australians.
As someone who lives and breathes all things culture and drinks and understands the target market, you’ll deliver best-in-class editorial content at pace for the business and our partners. Artfully striking the delicate balance between authentic, compelling content that resonates with our audience and delivering a commercial message? That’s your jam.
Reporting into our Editor in Chief, this role covers every part of the process, from developing and pitching ideas; to researching, writing and editing; briefing and managing external writers; uploading to our content management system; analytics and effectiveness reporting; SEO; and proactively managing industry relationships.
Sound good? Read on.
Here is a taster of what you can expect in this role:
- Develop unique, relevant, informative and audience-first editorial content that aligns to our Dan’s Daily tone of voice, editorial strategy and broader business objectives.
- Ideate, pitch and deliver compelling creative concepts that guarantee strong engagement and drive traffic growth. Proactively identify trends and insights across the industry to drive new content types and innovation.
- Support Editor in Chief to manage contributors, crafting briefs in line with content strategy (including selecting appropriate products and managing supplier/talent relationships), to budget and timelines.
- Apply best-practice SEO tactics to all content to optimise rankings in search results.
- Support the execution of the editorial content calendar in parallel with the Customer Trade Plan and eCommerce SEO strategy, supporting the Editor in Chief to manage content themes, creative production, authoring and scheduling.
- Collaborate closely with the broader Marketing team and Merchandise teams to understand brand, customer and category strategies to align content with these goals in mind.
- Support end-to-end quality control of editorial content including eagle-eyed fact checking, copy-editing, ABAC compliance and authoring and management of content in CMS platform.
- Support Editor in Chief with establishing workflows and guidelines for requesting, creating, editing, testing, publishing, and retiring online content – including fluent use of project management and creative tools/programs and content management systems.
- Where required, contribute to broader website, EDM and social media channel copy to grow brand awareness and engagement.
- Act as a main point of contact for Retail Media content partnership program, receiving briefs from suppliers, developing content, gaining stakeholder approval and managing end-to-end quality control.
- Support Editor in Chief to educate and communicate the value of editorial content across the business and manage cross-functional stakeholders to ensure buy-in and consistency in message and overall strategy.
- Represent the editorial brand in external events and build networks and relationships in the food, drinks and culture spaces.
- Track, measure and report on the effectiveness of online content by maximising capabilities of analytics tools to understand the behaviour of users, applying insights and learnings to improve future content production.
- Role model the Dan Murphy’s Values and Ways of Working
