What you'll do
As the B2B Marketing Executive - Dealer, you will be key member of the team responsible for marketing our Auto, Corporate, Industry & Leisure portfolio of products and working with commercial stakeholders to help develop and execute go-to-market strategies.
- Work closely with your team and key stakeholders to help plan the annual B2B marketing roadmap
- Help develop Customer Value Propositions (CVP) to shape product development and go-to-market plans to launch and support new initiatives
- Write briefs and work with internal design teams to develop creative to support marketing activity
- Ensure that marketing campaigns are launched across relevant owned, earned and paid media channels with appropriate messaging in line with carsales’ go-to-market framework
- Ensure that sales enablement collateral is regularly updated with the latest data & insights to enable the sales team to present to clients with confidence
- Project manage content development and execution at key industry events
- Track marketing campaign performance and socialise results to business stakeholders
