Our client is a culturally diverse company with an aim to become a prominent name in the in Australian desserts and food industry. They have a strong five year growth plan and are looking for an experienced Marketing specialist to assist with their growth.
$90,000 + super
Key Activities/Responsibilities
• Support the Marketing & Product Development Manager with implementing the Customer Experience marketing strategy, strategic campaigns and strategic initiatives that align with corporate strategy and business objectives.
• Develop marketing campaigns as required for delivering new products and services, annual tariff changes, and required customer experience improvement initiatives.
• Work with key stakeholders to execute against agreed strategies to deliver business outcomes.
• Translate research and customer insights into effective marketing campaigns and continuous business improvements.
• Develop multi-channel customer marketing campaigns through identified customer insights and delivered through an enhanced digital experience.
• Assist the Marketing & Product Development Manager to develop efficient and effective ways of working within Customer Experience and the broader
organisation to enable execution of agreed marketing strategies consistent with business objectives.
• Develop, facilitate, and manage marketing plans, third party relationships and channels that support business objectives through the delivery of tactical and always on campaigns – including radio, eDM, SEM, SEO and digital media.
• Build customer loyalty and brand health via various marketing channels, content, campaigns, emails and events.
Key Responsibilities
• Develop creative ‘Energy Solutions’ marketing initiatives and assess and monitor performance
• Effective cross collaboration with internal and external stakeholders.
• Strong focus on creative campaign development built on customer data and insights, digital / multi-channel execution and customer-centric delivery for continuous improvements for the customer experience.
• Track campaign metrics, consolidate report data and campaign performance insights
• Provide recommendations that improve the customer experience – via customer feedback initiatives, new channel opportunities and improved customer satisfaction.
Essential Skills & Experience
Degree in Marketing or Business Administration
Excellent SEO/Google Analytics experience
5 + years Marketing experience
Highly developed Problem solving skills
Project Management skills
$90,000 + super
Key Activities/Responsibilities
• Support the Marketing & Product Development Manager with implementing the Customer Experience marketing strategy, strategic campaigns and strategic initiatives that align with corporate strategy and business objectives.
• Develop marketing campaigns as required for delivering new products and services, annual tariff changes, and required customer experience improvement initiatives.
• Work with key stakeholders to execute against agreed strategies to deliver business outcomes.
• Translate research and customer insights into effective marketing campaigns and continuous business improvements.
• Develop multi-channel customer marketing campaigns through identified customer insights and delivered through an enhanced digital experience.
• Assist the Marketing & Product Development Manager to develop efficient and effective ways of working within Customer Experience and the broader
organisation to enable execution of agreed marketing strategies consistent with business objectives.
• Develop, facilitate, and manage marketing plans, third party relationships and channels that support business objectives through the delivery of tactical and always on campaigns – including radio, eDM, SEM, SEO and digital media.
• Build customer loyalty and brand health via various marketing channels, content, campaigns, emails and events.
Key Responsibilities
• Develop creative ‘Energy Solutions’ marketing initiatives and assess and monitor performance
• Effective cross collaboration with internal and external stakeholders.
• Strong focus on creative campaign development built on customer data and insights, digital / multi-channel execution and customer-centric delivery for continuous improvements for the customer experience.
• Track campaign metrics, consolidate report data and campaign performance insights
• Provide recommendations that improve the customer experience – via customer feedback initiatives, new channel opportunities and improved customer satisfaction.
Essential Skills & Experience
Degree in Marketing or Business Administration
Excellent SEO/Google Analytics experience
5 + years Marketing experience
Highly developed Problem solving skills
Project Management skills
