Key Responsibilities:
Collaborate with cross-functional teams to define and implement personalisation strategies that enhance user engagement across web and mobile platforms.
Gather, analyse, and document business requirements related to personalisation, ensuring compliance with data governance policies and best practices.
Translate business needs into clear technical requirements, working closely with development teams to ensure smooth implementation.
Develop insights from data, providing business teams with recommendations to improve personalisation efforts and drive customer engagement.
Ensure that personalisation initiatives adhere to data governance frameworks, privacy regulations, and company policies.
Key Requirements:
Proven experience as a Digital Business Analyst, with a focus on eCommerce or digital platforms.
Strong understanding of personalisation techniques and data governance principles for web and mobile applications.
Ability to work closely with business stakeholders to gather requirements and translate them into actionable insights.
#scr-hannah-macleod
At Randstad
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